PROMEMORIA – THE HOLLYWOOD SOFA
Published by Sugar & Cream, Wednesday 04 October 2023
Images courtesy of Promemoria
Hollywood: A Name, A Story and A Protagonist
Despite its glitz status, the fame Hollywood is always interesting. Promemoria has just unveiled the new sofa called ‘Hollywood’ sofa. Hollywood is a sofa that exudes comfort from every angle, thanks also to the generously sized cantilevered armrests that can serve as seats. The smooth padding that completely surrounds this sofa makes its design extra soft.
Well-defined geometric shapes characterise the structure of Hollywood – a series of rectangular modules, assembled side by side, give a feeling of stability and security, inspiring confidence.
Like a great stage star, the Hollywood sofa creates the setting for its own performance and, without the need for superfluous accessories, it captivates the audience. Convivial and voluminous, the Promemoria sofa impresses with its spectacularity. The numerous modules allow for endless compositions, causing the perception of comfort to linger on endlessly.
Presented by Coulisse | INK
The fabric upholstery in light and natural tones catches the eye and places the sofa in a colour trend, like a true Hollywood celebrity. The purity of the light nuance emphasises the shapes and at the same time lightens the weight, thus instilling a sense of quietness and simplicity.
Backrest, cushions, armrests – these are the elements that allow comfortable seating and trigger an alchemy between people, inviting them to enjoy closeness and relationships.
Hollywood creates connections and leaves room for imagination, just like its name.

LUCONI PRESENTS GIANO, POLE AND SIMPLE
With Giano, Pole, and Simple, Luconi reimagines partitions as atmospheres—designs that breathe, connect, and invite life to unfold, where light, work,...
read more
SERVOMUTO X ARTHUR ARBESSER: HUF, A PLAYFUL TWIST ON LIGHTING
SERVOMUTO unveils the Huf lamp designed by Arthur Arbesser at Milano Design Week 2025
read more
MOLTENI&C 2025 COLLECTION – THE COLLECTION BY YABU PUSHELBERG, GAMFRATESI, UNIFOR X LSM
MOLTENI&C 2025 COLLECTION – THE COLLECTION BY Yabu Pushelberg, GamFratesi, UniFor x LSM
read more
ZUCCHETTI INTRODUCES VELOCE, ELLISSEA, AND BAR 59: A NEW CHAPTER IN BATHROOM INNOVATION
Zucchetti’s “Cabinets of Curiosities” unveiled the latest bathroom collections by Yabu Pushelberg, Alberto and Francesco Meda, and Matteo Fiorini...
read more
W RESIDENCE IN SOUTH JAKARTA BY MICHAEL CHANDRA
Michael Chandra, founder of MNCO Studio Design has created the W Residence with an aesthetically pleasing, practical, and pleasant home from all...
read more
PELUNCURAN PERDANA LEGANO HOME MENGGANDENG AGAM RIADI DI ST REGIS RESIDENCE JAKARTA
Peluncuran perdana LEGANO HOME menggandeng Agam Riadi di St. Regis Residence Jakarta: menyatukan kemewahan dan jiwa dalam sebuah ruang.
read more