KETTAL AT SALONE DEL MOBILE.MILANO 2024
Published by Sugar & Cream, Wednesday 12 June 2024
Images courtesy of Kettal
Designed by Patricia Urquiola
This year our stand for Salone del Mobile was designed by Patricia Urquiola with a reductionist approach, featuring sparse columns within expansive open spaces. These massive columns, resembling ruins, evoke a sense of decadence and the passage of time.
Presented by Coulisse | INK
Externally, the stand captivates with openings filtered by foliage, creating an appealing interplay of visibility and concealment to pique visitors’ curiosity.
Upon entering, a harmonious dialogue between finishes and products unfolds, with the booth’s colors seamlessly complementing the showcased items. This architectural envelope not only serves as a backdrop but also becomes functional to the exhibition, embodying a neutral yet purposeful aesthetic.
The space is divided into a section for outdoor furniture and one for office furniture. Within these sections, the design language remains consistent, with a unifying aesthetic. For the outdoor section, greenery creates a natural ambiance, while in the indoor area, the curtains elegant curtains contribute to a refined atmosphere.
On the roof, circular canopies with lights illuminate the showcased design pieces, emphasizing their importance and highlighting their qualities.

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