KETTAL AT SALONE DEL MOBILE. MILANO 2023
Published by Sugar & Cream, Wednesday 17 May 2023
Images courtesy of Kettal
Stand Designed by Patricia Urquiola
On the occasion of the Salone del Mobile. Milano 2023, Patricia Urquiola Kettal’s stand with an architectural approach, based on volumes and spaces that create a dialogue between the brand’s philosophy and the products that are part of their collection.
Externally Patricia wanted to give more permeability, Urquiola’s intent is in fact to intrigue the visitor and invite him to gradually discover the internal space, whose language is only hinted externally. A four-handed story that aims to make a dialogue between the outdoor dimension proposed by Kettal with Urquiola’s desire to enhance the products, within an environment that recalls the atmosphere of an art gallery.
Presented by Interni Cipta Selaras
Once through the entrance, a dialogue between finishes and products takes place: the colors of the booth are in complete harmony with the products. An architectural envelope in which the neutral term becomes functional to the exhibition. As in all Urquiola projects, the main goal is to enhance the soul of the brand by always defining in a sartorial way an “outside the box” conception with new and unexpected perspectives.

PELUNCURAN PERDANA LEGANO HOME MENGGANDENG AGAM RIADI DI ST REGIS RESIDENCE JAKARTA
Peluncuran perdana LEGANO HOME menggandeng Agam Riadi di St. Regis Residence Jakarta: menyatukan kemewahan dan jiwa dalam sebuah ruang.
read more
DIORIVIERA 2025 UNVEILS A TROPICAL DREAMSCAPE AT FOUR SEASONS RESORT BALI
Step into a sun-drenched Dior dream at Four Seasons Bali, Jimbaran Bay where fashion, fantasy, and seaside elegance come together in the enchanting...
read more
PELUNCURAN PERDANA LEGANO HOME MENGGANDENG AGAM RIADI DI ST REGIS RESIDENCE JAKARTA
Peluncuran perdana LEGANO HOME menggandeng Agam Riadi di St. Regis Residence Jakarta: menyatukan kemewahan dan jiwa dalam sebuah ruang.
read more
URBANJOBS UNVEILS INTERIORS FOR THE SCALLA RESTAURANT
SCALLA, a posh restaurant with a Mediterranean flair located in Istanbul's famed Beykoz neighborhood, has its interiors unveiled by URBANJOBS.
read more
W RESIDENCE IN SOUTH JAKARTA BY MICHAEL CHANDRA
Michael Chandra, founder of MNCO Studio Design has created the W Residence with an aesthetically pleasing, practical, and pleasant home from all...
read more
PELUNCURAN PERDANA LEGANO HOME MENGGANDENG AGAM RIADI DI ST REGIS RESIDENCE JAKARTA
Peluncuran perdana LEGANO HOME menggandeng Agam Riadi di St. Regis Residence Jakarta: menyatukan kemewahan dan jiwa dalam sebuah ruang.
read more