SECOLO AND TABLEAU EXPLORE SENSORY LIVING AT MILAN DESIGN WEEK 2026

Images courtesy of Secolo (Photography by Frank Stelitano)

Soft Matters & The Viewing Room

Tactility, emotional living, and immersive materiality converge in Soft Matters, an installation by Secolo in collaboration with Danish multidisciplinary design studio TABLEAU. Transforming the brand’s showroom at Via Giacosa 35 into a dreamlike sensory landscape, the project explores reconnection through spontaneity, perception, and contemporary design.

Presented as part of a dual showcase during Milan Design Week 2026, Soft Matters marks a new chapter for Secolo alongside The Viewing Room at Salone del Mobile.Milano. Opening its creative dialogue to external designers for the first time, Secolo’s collaboration with TABLEAU introduces a new narrative language spanning furniture, spatial intervention, and artistic direction, reflecting the brand’s evolving exploration of immersive and emotionally driven living environments.

The installation radically reimagines the showroom through the use of foam — a key element within Secolo’s production process — which completely envelops the space in what the brand describes as an “invasive” intervention. Constructed using recycled foam blocks and production waste that will later return to the manufacturing cycle, the installation embraces a circular and sustainable approach while transforming the material into an aesthetic protagonist.

Presented by Coulisse | INK

Throughout the space, towering sculptural forms resembling miniature skyscrapers unfold in buttery yellow tones, blurring the boundaries between architecture, exhibition, and furniture. The immersive setting invites visitors to slow down, lose themselves within the environment, and rediscover the tactile dimension of design.

The intervention extends beyond the interior as TABLEAU reimagines the showroom façade through floral motifs created using the studio’s signature blind drawing technique. The same instinctive artistic language appears across selected Secolo furniture pieces, creating an ongoing dialogue between interior and exterior, raw material and finished object.

Among the collaborative highlights are the sculptural Trace sofa alongside floral reinterpretations of the Pingu side table, Erwin coffee table, and Wax stool. Alongside the immersive installation, Secolo also unveils additions to its 2026 collection, spanning seating, lighting, tables, mirrors, and decorative objects that further expand the brand’s sculptural and emotionally driven design language.

At Salone del Mobile.Milano, The Viewing Room continues this narrative through a contemplative presentation of the Secolo 2026 collection,introducing new furniture and lighting pieces within a gallery-like spatial setting designed to slow perception and heighten attention.