THE RR CHOCOLATE MARKS 30TH STORE WITH A NEW URBAN CONCEPT AT PACIFIC PLACE JAKARTA

Images courtesy of RR Chocolate

Celebrating the Signature of Indonesian Cacao at Its Finest

The RR Chocolate marks a significant milestone with the opening of its 30th outlet at Pacific Place Jakarta on December 18, 2025, reaffirming its position as one of Indonesia’s leading premium chocolate brands while signaling a thoughtful evolution in concept. The new particular chocolate boutique introduces a refined urban format that blends artisanal chocolate retail with a relaxed dine-in experience, tailored to Jakarta’s discerning, lifestyle-driven audience.

Anchored in the brand’s longstanding bean-to-chocolate philosophy, The RR Chocolate maintains full control of its production journey—from the careful selection of 100% Indonesian cacao beans sourced from various regions, each with distinct flavor profiles, to precise processing methods designed to preserve aroma, texture, and character.

Presented by Magran Living

This philosophy translates into an extensive range of artisan creations, from premium chocolate bars, pralines, and bonbons to entremets, signature beverages, soft serve, curated gifting sets and seasonal collections. Each piece reflects a balance between craftsmanship and restraint, combining haute pâtisserie techniques with a modern, minimalist aesthetic.

Located on the 4^th floor of Pacific Place Jakarta, the brand’s vision extends beyond product into spatial experience. The interior is conceived with a modern, calming sensibility: natural wood materials, earthy tones, geometric layouts, and soft lighting combine to create an atmosphere that feels warm, composed, and quietly luxurious. The setting encourages visitors not only to shop, but to stay—reflecting a shift from conventional boutique to lifestyle destination.

Complementing the retail offering, the store features a dedicated dine-in area serving both chocolate-based creations and a curated selection of savory dishes, including Beef Rendang, Sweet & Sour Chicken, Nasi Goreng, Oxtail Soup, and Tongseng Kambing, prepared and presented with contemporary finesse. Designed to accommodate informal meetings, work-from-café moments, or leisurely breaks, the space responds directly to the rhythms of urban life.

The opening at Pacific Place also underscores The RR Chocolate’s broader business expansion, with a growing presence across Jakarta, Surabaya, Medan, and Bali. By uniting craftsmanship, design, and hospitality, the brand continues to elevate Indonesian cacao within a modern, premium context—elevation Indonesian-made chocolate not merely as a product, but as an experience shaped by craftmanship, quality, intention, and the richness of its origin.