A JOURNEY INTO CRAFT AND INNOVATION: DESIGNERS EXPLORE INTERNI CIPTA SELARAS IN SEMARANG

Images courtesy of S&C and Interni Group

Craft, Technology, World-class Machinery & Design Synergy

“The visit to Interni Group in Semarang proves: the combination of modern technology, artisanal craftsmanship, diverse materials, and mock-up rooms makes them more than ready to meet today’s design challenges—delivering precision, personalization, and imagination.” – Farida Triastuti, founder of Farida Triastuti and team.

On August 9, a group of Indonesia’s leading designers embarked on a journey from Jakarta to Semarang for an immersive look inside the manufacturing facilities of Interni Group, one of the country’s foremost interior contractors and furniture producers. The delegation included Rieska Achmad (Studio RWA), Farida Triastuti, Francine Denise (Francine Denise Interiors) with her husband Andaru Djaja Sumber Setia Abadi, Mauro Martin T (Mauro Martin Architects), and Janto Wihardja, head of S&C, a digital media platform dedicated to design.

Mauro Martin T, Andaru Djaja, Francine Denise, Rieska Achmad, Nico Teguh Prakoso, Dina Dewijanti S, Janto Wihardja & Farida Triastuti.
The designers posed in front of the advanced Schelling fh4 machine.

Upon their morning arrival at Jenderal Achmad Yani Airport, the guests were warmly welcomed by Aurelia Jennifer, Deputy Managing Director of Intensso Cipta Artistika (a division of Interni Group), before being taken directly to the company’s main manufacturing site.

World-Class Machinery Meets Craftsmanship
At the industrial complex, the group was greeted by Nico Teguh Prakoso, Founder and Principal of Interni Group, along with Dina Dewijanti S, Senior Advisor. During the introduction, Nico highlighted the company’s continuous investment in state-of-the-art machinery—technology that not only enhances efficiency but also broadens the possibilities of design, all while preserving the soul of craftsmanship. From interiors, loose furniture, cabinets, wardrobes, and doors to metalworks, this balance between innovation and tradition has become the hallmark of Interni’s production.

The private tour began at the material storage area (HMR boards, plywood, engineered wood) where the materials undergo a termite-proof fumigation process that ensures termite resistance. The journey continued through Diorrama Cipta Pratama Workshop (Interni Group division) and Interni Workshop, where the designers observed the wood processing line, sanding stages, and the latest CNC machine capable of carving 3D profiles with extraordinary precision.

Presented by Interni Group

The exploration then moved to Intensso Workshop, a display space featuring a range of furniture prototypes—chairs, sofas, beds, credenzas, dining tables, and executive desks. They were also shown two specialized computerized sewing machines for leather and fabric used in furniture and panel applications – all exemplifying Interni’s dedication to versatility and design finesse.

One of the highlights of the tour was Rasa Kayu, a division specializing in exclusive veneer applications. Guests explored an extensive selection of veneers and their intricate applications, including machinery that processes long-profile veneers. Some of the veneers, acquired in limited quantities from international markets, underline Interni’s commitment to rarity and excellence in finishing.

“With the latest cutting-edge machinery, highly professional team coordination, and design precision of up to 99.9%, Interni Group is not just a manufacturing partner, but a true collaborator capable of realizing architectural and interior visions in their entirety. Interni Group has set a new benchmark in how design can be executed to perfection.”
– Mauro Martin T, founder of Mauro Martin Architects

At Pillarindo Workshop, Interni revealed another dimension of its expertise in doors, frames, and architraves—ranging from custom creations in solid wood and engineered wood profiles or metal, to large-scale mass production with uncompromised quality.

After a brief lunch break, the tour continued at Interni Workshop, highlighting the integration of machine precision with artisanal handwork in producing wood panels, built-in cabinets, and detailed skirting.

The journey concluded at Interni Group’s metal division, dedicated to metalworking. Designers observed the creation of door handles, knobs, railings and even artistic metal pieces.

Equipped with advanced technologies such as automated wood panel saws (IMA Schelling), welding tables, robotic auto-spray systems, sanding profiles, wood profilers, laser cutting machines, plate bending machines, lathes, and industrial ovens, the facilities reaffirm Interni’s dedication to uncompromising quality standards—ensuring excellence from wood to metal, and positioning Interni Group to seamlessly deliver both bespoke luxury projects and large-scale developments. Concluding the tour, the designers were introduced to Michael Kwee, Deputy Managing Director Diorrama Cipta Pratama.

Mauro Martin T, Farida Triastuti, Janto Wihardja, Nico Teguh Prakoso, Dina Dewijanti S, Aurelia Jennifer, Andaru Djaja, Rieska Achmad, Francine Denise.
Designers posed in front of  WEINIG Rondamat 1000 CNC,  fully automated-tool grinding machine.

A Legacy of Excellence
Founded in 1999 in Semarang, Interni Group emerged during a period of rapid growth in Indonesia’s property, residential, and commercial sectors. Recognizing the lack of professional interior contractors in the region, Interni began with smaller projects and quickly earned trust for large-scale developments.

Today, with a 3-hectare manufacturing facility in Semarang, equipped with advanced machinery for woodworking, veneer, metal, and upholstery, Interni has become one of Indonesia’s leading interior and furniture companies. Its products—crafted with premium materials, cutting-edge technology, and meticulous attention to detail—are distributed across Java, Sumatra, Sulawesi, Kalimantan, and even internationally to Singapore and Brisbane. With more than two decades of expertise, Interni continues to expand, including opening offices and factories covering 1000 m2 in Jakarta. Its reputation is built not only on product quality but also on long-term client relationships—rooted in trust, service, and timeliness.

Craft & Innovation for the Future
For the designers, this journey was far more than just a factory tour. It was an inspiring experience—demonstrating how advanced technology and timeless craftsmanship converge to shape the future of Indonesia’s interior and furniture design. From rare veneers and elegant furniture to industrial-scale doors and precision metalworks, Interni Group reaffirms itself as a new standard—bridging local heritage with global aspirations.

Images courtesy of S&C and Interni Group

Craft, Technology, World-class Machinery & Design Synergy

 “Kunjungan ke Interni Group di Semarang membuktikan: kombinasi teknologi modern, detail craftsmanship, beragam material, hingga ruang mock-up menjadikan mereka siap menjawab tantangan desain masa kini—memberi hasil presisi, personal, dan penuh imajinasi.” – Farida Triastuti, founder of Farida Triastuti and team.

Pada 9 Agustus lalu, sekelompok desainer Indonesia terkemuka melakukan perjalanan dari Jakarta menuju Semarang untuk melihat lebih dekat fasilitas manufaktur Interni Group, salah satu kontraktor interior dan produsen furnitur ternama di Indonesia. Rombongan ini terdiri dari Rieska Achmad (Studio RWA), Farida Triastuti, Francine Denise (Francine Denise Interiors) bersama suaminya Andaru Djaja dari Sumber Setia Abadi, Mauro Martin T (Mauro Martin Architects), serta Janto Wihardja, pemimpin S&C, media digital yang fokus pada desain.

Mauro Martin T, Andaru Djaja, Francine Denise, Rieska Achmad, Nico Teguh Prakoso, Dina Dewijanti S, Janto Wihardja & Farida Triastuti.
Desainer berdiri di depan mesin canggih Schelling fh4.

Setibanya di Bandara Jenderal Achmad Yani pada pagi hari, para tamu disambut hangat oleh Aurelia Jennifer, Deputy Managing Director Intensso Cipta Artistika (divisi Interni Group), sebelum langsung dibawa menuju fasilitas manufaktur utama perusahaan.

Mesin Canggih Berstandar Internasional Bertemu Kriya
Di kawasan industri, rombongan disambut oleh Nico Teguh Prakoso, pendiri sekaligus Principal Interni Group, bersama Dina Dewijanti S, Senior Advisor. Dalam sesi perkenalan, Nico menegaskan pentingnya investasi perusahaan pada mesin-mesin mutakhir—teknologi yang bukan hanya meningkatkan efisiensi, tetapi juga membuka kemungkinan desain yang lebih luas, sembari tetap menjaga jiwa seni kerajinan tangan. Dari interior, furnitur lepas, kabinet, wardrobe, pintu hingga logam, keseimbangan antara inovasi dan tradisi inilah yang menjadi identitas produksi Interni.

Tur privat dimulai dari area penyimpanan material (lembaran varian HMR, plywood, engineered wood)  proses fumigasi untuk memastikan kualitas tahan rayap. Perjalanan berlanjut ke Workshop Diorrama Cipta Pratama (divisi Interni Group) dan Interni, di mana para desainer menyaksikan langsung lini produksi pengerjaan kayu, pengamplasan, hingga pengoperasian CNC machine terbaru yang mampu menciptakan profil 3D dengan presisi luar biasa.

Presented by Interni Group

Selanjutnya, rombongan menuju Intensso Workshop, sebuah ruang display yang menampilkan berbagai prototipe furnitur—mulai dari kursi, sofa, tempat tidur, credenza, meja makan hingga meja kerja eksekutif. Disini juga diperlihatkan dua buah mesin jahit komputerisasi kulit dan fabric khusus untuk furnitur dan panel. Semuanya mencerminkan dedikasi Interni pada fleksibilitas desain dan kehalusan detail.

Salah satu pemberhentian paling menarik adalah area bernama Rasa Kayu, divisi khusus aplikasi veneer eksklusif. Para tamu melihat deretan veneer dan aplikasinya dengan berbagai tingkat kerumitan, serta mesin yang mampu memproses veneer pada profil panjang. Beberapa veneer langka yang didapat dari pasar internasional menegaskan komitmen Interni pada keunikan dan keunggulan finishing.

“Dengan teknologi mesin yang canggih terkini, koordinasi tim yang sangat profesional, dan hasil presisi desain hingga 99,9%, Interni Group bukan hanya sekadar mitra manufaktur, melainkan rekan kolaborasi yang mampu mewujudkan visi arsitektur dan interior secara utuh. Interni Group mampu menetapkan standar baru dalam bagaimana desain dapat dieksekusi dengan sempurna.”– Mauro Martin T, founder of Mauro Martin Architects.

Di Pillarindo Workshop, Interni menunjukkan keahliannya pada pintu, kusen, architrave—dari kreasi custom berbahan kayu solid dan engineered wood dengan profile atau metal, hingga produksi massal dengan kualitas tinggi.

Setelah rehat sejenak untuk makan siang, tur berlanjut ke Interni Workshop, yang memperlihatkan kombinasi presisi mesin dengan sentuhan tangan pengrajin dalam menghasilkan panel kayu, kabinet built-in, hingga detail skirting.

Perjalanan ditutup di divisi metal Interni Group, divisi yang berfokus pada pengerjaan metal. Di sini, para desainer melihat proses pembuatan handle pintu, knop, railing hingga karya seni logam. Fasilitas canggih dengan sejumlah mesin canggih seperti automated wood panel saw (IMA Schelling), welding table, robotic autospray, sanding profile, wood profiler, mesin laser cutting, plat bending, mesin bubut, hingga oven industri semakin menegaskan keseriusan Interni dalam menghadirkan standar kualitas tanpa kompromi,  pelayanan paripurna dari kayu hingga metal – sekaligus memposisikan Interni Group siap melayani proyek-proyek mewah bespoke maupun pengembangan berskala besar secara mulus. Di penghujung tur ini para desainer diperkenalkan dengan Michael Kwee, Deputy Managing Director Diorrama Cipta Pratama.

Warisan Keunggulan
Didirikan pada 1999 di Semarang, Interni Group lahir di tengah berkembangnya sektor properti, residensial, dan komersial di Indonesia. Menyadari kurangnya kontraktor interior profesional di kawasan tersebut, Interni mulai dari proyek-proyek kecil dan dalam waktu singkat dipercaya menggarap proyek berskala besar.

Mauro Martin T, Farida Triastuti, Janto Wihardja, Nico Teguh Prakoso, Dina Dewijanti S, Aurelia Jennifer, Andaru Djaja, Rieska Achmad, Francine Denise.
Desainer berdiri di depan mesin WEINIG Rondamat 1000 CNC,  fully automated-tool grinding machine.

Kini, dengan pabrik seluas 3 hektar bangunan di Semarang yang dilengkapi mesin-mesin canggih untuk pengerjaan kayu, veneer, logam, hingga upholstery, Interni menjelma menjadi salah satu pemimpin industri interior dan furnitur di Indonesia. Produk-produknya—yang dibuat dengan material terbaik, teknologi mutakhir, dan perhatian pada detail—dipasarkan ke seluruh Jawa, Sumatra, Sulawesi, Kalimantan, bahkan hingga Singapura dan Brisbane.

Dengan pengalaman lebih dari dua dekade, Interni terus berkembang, termasuk membuka kantor cabang dan pabrik seluas 1000 m2 di Jakarta. Reputasinya tidak hanya bertumpu pada kualitas produk, tetapi juga pada hubungan jangka panjang dengan klien—dibangun atas dasar kepercayaan, layanan, dan ketepatan waktu.

Kriya & Inovasi untuk Masa Depan
Bagi para desainer yang hadir, perjalanan ini bukan sekadar tur pabrik. Lebih dari itu, sebuah pengalaman inspiratif yang memperlihatkan bagaimana teknologi mutakhir dan keterampilan kriya abadi berpadu membentuk masa depan desain interior dan furnitur Indonesia. Dari veneer langka, furnitur elegan, pintu skala industri, hingga detail logam presisi, Interni Group menegaskan dirinya sebagai standar baru yang menjembatani warisan lokal dengan aspirasi global.