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A.P.C. GOLF FALL/WINTER 2026 A LITTLE MORE SWING IN STYLE

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Published by Sugar & Cream, Thursday 12 November 2026

Images Courtesy of MASARI and MASARISHOP.COM

Dressed to Play Beyond the Fairway

What happens when Parisian minimalism meets the world of golf? The answer comes in the form of A.P.C. GOLF, a contemporary take on golf apparel that brings a fresh sense of style to the course. For Fall/Winter 2026, MASARI and MASARISHOP.COM introduce the collection, adding a new dimension to the French label’s longstanding relationship with modern essentials and understated design.

First introduced in Korea in Spring 2022, A.P.C. GOLF stems from founder Jean Touitou’s longstanding passion for the sport, a love of the game that runs in the family. Drawing on two meaningful references—his father’s classic golf bag and Touitou’s own passion for music, represented by the guitar—the collection brings together sporting heritage and cultural influences in an unexpectedly effortless way.

Staying true to A.P.C.’s signature simplicity and classicism, the collection gives traditional golf attire a more contemporary attitude. Think clean silhouettes, thoughtful functionality, and a subtle touch of hip-hop and streetwear influence. Carefully selected fabrics and practical details allow each piece to move comfortably with the wearer, without compromising the label’s understated sophistication.

Presented by Interni Cipta Selaras

At its heart is the slogan “Believe We Got a Shot”, a playful yet meaningful reflection of Touitou’s outlook on golf and life. After all, neither follows a perfectly predictable path. Much like a golf shot, life is full of unexpected turns, possibilities, and room for individuality. It is this free-spirited perspective that gives A.P.C. GOLF its distinctive character.

Beyond men’s and women’s apparel, the collection also features a considered range of accessories, including golf bags, ball pouches, and hats. For Fall/Winter 2026, familiar heritage codes return through a contemporary lens, with restrained silhouettes, clean lines, tactile natural materials, and warm winter hues shaping a wardrobe that feels equally at home on the green and beyond.

More than just golf attire, A.P.C. GOLF captures a lifestyle where sport and personal style naturally come together. Classic at heart yet refreshingly relaxed, it offers a different way to approach the game—one that leaves plenty of room for individual expression.

Discover A.P.C. GOLF Fall/Winter 2026 at MASARI and MASARISHOP.COM.

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