A LITTLE RODEO MAGIC IN JAKARTA AS TORY BURCH UNVEILS ITS FIRST CONCEPT STORE IN INDONESIA

Images Courtesy of Tory Burch

A Playground of Fashion, Art & Design

Los Angeles-inspired style finds a new home in Jakarta as Tory Burch opens its first Rodeo concept store in Indonesia at Plaza Indonesia, Jakarta. Bringing together fashion, art, and design, the new boutique offers an immersive retail experience inspired by the brand’s iconic Rodeo Drive flagship in Los Angeles.

The boutique is a playful meeting of materials, forms, and textures. Its façade features artisanal ceramic tiles in soft shades of green, complemented by a lightbox displaying seasonal campaign imagery. Inside, sweeping curves and marble tilework inspired by Italian architect Carlo Scarpa set the tone. Vintage furnishings, custom rugs, blue floral and brown mohair egg chairs, and a bespoke slipper sofa upholstered in vibrant tapestry jacquard designed by Tory Burch and the brand’s ready-to-wear fabric team add plenty of personality to the space.

Among the season’s highlights is the Bunny Knot family, introduced as part of the Fall/Winter 2026 collection. Its signature knot detail has a charming story rooted in craftsmanship and heritage, drawing inspiration from an artisanal knot found on a restored Chesterfield chair acquired from style icon Rachel “Bunny” Lambert Mellon for Tory Burch’s home in Antigua. Subtle yet meaningful, the detail symbolizes connection, power, and harmony.

Presented by Interni Cipta Selaras

The opening celebration was just as spirited as the new space itself. Bringing together editors, KOLs, VIPs, and friends of the brand, the event unfolded with an in-store cocktail celebration and an exclusive preview of the boutique. Guests enjoyed thoughtfully curated food and beverages alongside music by DJ Levin. Interactive experiences added another playful touch, including Bunny Knot-inspired Perler Bead customisation, personalised phone wallpapers, and live portrait photography, allowing guests to create bespoke keepsakes to take home.

The spirit of the Fall/Winter 2026 collection was also reflected through the evening’s special guests. Ayu Gani, Danita Vinarosa, Nadya Maudy, and Vira Tandia each brought their individual interpretations of the collection through their styling, pairing Fall/Winter 2026 pieces with Bunny Knot handbags.

With its distinctive design details, playful experiences, and fresh take on American style, Tory Burch’s newest Jakarta address offers more than just a shopping destination. It is an invitation to step into a world where fashion, art, and creativity come together in true Rodeo spirit.