BUTTONSCARVES — A DECADE, A THOUSAND STORIES

Images courtesy of Buttonscarves

A 10th Anniversary Marking a New Chapter Through Its Latest Collection

Founded by Linda Anggrea, Buttonscarves celebrates its tenth year—reflecting not only how far it has come, but how deeply it has been shaped by the community around it.

Linda Anggrea

Held in early April at the Grand Ballroom of InterContinental Jakarta, the evening brings together its extended community from across regions—reflecting a journey that has grown steadily beyond its point of origin, carried by those who have been part of it.

A decade here is not framed as duration, but as accumulation: of stories, gestures, and shared experiences that have shaped the brand’s identity. What began as an intimate idea has unfolded into a wider ecosystem—one that lives across everyday moments, evolving alongside its community.

Presented by Magran Living

The evening unfolds with a sense of familiarity and ease, featuring performances by Kahitna and Aldi Taher, while guests are invited into the experience through thoughtful details, including an exclusive Bimu Horizon Square created in a special anniversary colorway.

To mark this milestone, the brand introduces its 10th Anniversary collection—anchored by the Bimu Horizon Square in thirteen color variations, accompanied by the Britney Bag, Joy Bag, Alba Bag, and Everyday Cap, all rendered within a distinctive Viva Magenta palette. Rather than departing from its visual language, the collection refines it—revisiting familiar forms through a renewed lens that signals continuity as much as progression.

As Buttonscarves steps into its next chapter, the emphasis remains on continuity rather than reinvention. Built on a foundation of cultural awareness, design clarity, and emotional connection, the brand moves forward with the same underlying intent: to create pieces that resonate quietly yet consistently within the rhythm of everyday life.