THE NEW CASSINA SPACE AT TOTO HEADQUARTERS LEVEL 5 – ‘THE CASSINA PERSPECTIVE’
Published by Sugar & Cream, Monday 05 February 2024
Text and images courtesy of W Atelier
Cassina Opens A New Space In Jakarta
Italy’s renowned design brand Cassina partners with W. Atelier Indonesia to introduce a new space in the heart of Jakarta on January 27, 2024. The 380 m2 store not only showcases Cassina’s finest designs but also exemplifies its commitment to authenticity, research, innovation, craftsmanship expertise and production excellence.
Welcome home
Designed to feel like home, the store fully embodies ‘The ‘Cassina Perspective’, the company’s unique vision in which the most innovative products combine with the great classics to create iconic, warm and welcoming atmospheres.
Presented by Som Santoso
Thanks to the company’s eclectic collection, diverse styles and preferences are showcased in living, dining and bedroom settings which all harmoniously dialogue with the store’s sophisticated interiors, further enriching its visual narrative.
Icons and Innovation
Cassina offers Jakarta residents an unparalleled shopping destination. Here ground-breaking creations by designers such as Formafantasma, Philippe Starck, Linde Freya Tangelder, Afra & Tobia Scarpa and the company’s Art Director Patricia Urquiola naturally come together with time-honoured pieces by acclaimed names like Vico Magistretti, Gerrit T. Rietveld, Le Corbusier, Pierre Jeanneret and Charlotte Perriand, part of the Cassina iMaestri Collection which celebrated its 50th anniversary in 2023.
Each piece of furniture is created to last, and a rigorous monitoring system is implemented in every phase of the production process, meticulously carried out in Italy, to guarantee quality and excellence. Cassina‘s commitment to the environment is also an essential priority and, thanks to the work carried out by Cassina LAB, design and production is continuously being optimised, also through the implementation of circular materials and innovative design and manufacturing processes.
The Cassina Perspective
Cassina, founded in Meda in 1927 by Cesare and Umberto Cassina, launched industrial design in Italy during the 1950s by taking a completely new approach which saw a shift from handcraftsmanship to serial production. The company has always had a pioneering attitude thanks to its commitment to research and innovation, combining avant-garde technological skill with traditional craftsmanship. Over the years, it has worked with important architects, designers and creatives to envision new forms and transform them into projects.
Today, ‘The Cassina Perspective’ expresses the company’s vision and values through an eclectic collection where innovative products and icons from the Modern Movement come together to create welcoming environments, dialoguing according to a unique design code based on excellence.
![](https://sugarandcream.co/wp-content/themes/sugarandcream-p4/php/timthumb.php?src=https://sugarandcream.co/wp-content/uploads/2024/09/thumb-5.jpg&w=320)
WELCOME TCOI 2024! : TIME TO SHINE
Have you ever thought about living in a magnificent summer getaway retreat? Come attend TCOI 2024 in Senayan City Main Atrium from September 1 to 14,...
read more![](https://sugarandcream.co/wp-content/themes/sugarandcream-p4/php/timthumb.php?src=https://sugarandcream.co/wp-content/uploads/2024/09/THUMB-6.jpg&w=320)
SEREMONI PENUTUPAN ARTJOG 2024
ARTJOG 2024 Motif: Ramalan akhirnya berada di penghujung acara. Seremoni penutupan ini ditutup oleh Tisna Sanjaya di Jogja National Museum, serta...
read more![](https://sugarandcream.co/wp-content/themes/sugarandcream-p4/php/timthumb.php?src=https://sugarandcream.co/wp-content/uploads/2024/08/thmb-9.jpg&w=320)
ECOTONE™ - THE INNOVATIVE SURFACES BY QUARTZFORMS
Quartzform's Ecotone™ surfaces provide a range of benefits, including aesthetic appeal, durability, hygiene, and ease of maintenance, making bathrooms a...
read more![](https://sugarandcream.co/wp-content/themes/sugarandcream-p4/php/timthumb.php?src=https://sugarandcream.co/wp-content/uploads/2024/08/thmb-6.jpg&w=320)
WILSEN WILLIM X CHANDRA SATRIA : “LINTAS WAKTU”
Wilsen Willim and Chandra Satria collaborated to showcase Silk Weaving Maestro Simon 'Lenan' in the "Lintas Waktu" collection, which features eight...
read more![](https://sugarandcream.co/wp-content/themes/sugarandcream-p4/php/timthumb.php?src=https://sugarandcream.co/wp-content/uploads/2017/05/Thumbnail-3-1.jpg&w=320)
A Spellbinding Dwelling
Rumah milik desainer fashion Sally Koeswanto, The Dharmawangsa kreasi dari Alex Bayusaputro meraih penghargaan prestisius Silver A’ Design Award 2017.
read more![](https://sugarandcream.co/wp-content/themes/sugarandcream-p4/php/timthumb.php?src=https://sugarandcream.co/wp-content/uploads/2016/09/Tumbnail-2.jpg&w=320)
Thomas Elliott, Translating the Dreams of Spaces and Shapes
Selama hampir seperempat abad tinggal di Indonesia, simak perbincangan dengan arsitek dan desainer Thomas Elliott.
read more