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Published by Sugar & Cream, Tuesday 04 June 2024

Images courtesy of Turri

Italian Perfection Since 1925

The bespoke space in Turri Stand (A09 – B10) at Pavilion 13 during Salone del Mobile.Milano 2024 offers an immersive experience in the high-quality Italian design world. The space is included in the whole project created by Studio MILO in collaboration with the Company’s team, and it has been custom designed to show Turri’s abilities and expertise.

Inside the bespoke space, the visitors can discover and touch a wide range of materials through a sample collection, visit an area dedicated to wardrobes, a video area, and a free space of exploration. This environment offers an interactive experience which allows to deeply know Turri’s creations by expressing the aesthetic contemporary trends and the on-going company’s commitment for innovation and quality. The idea is to bring the living concept to a higher level by transforming the art of making into the art of living.

A distinctive environment which underlines the Company’s philosophy, clearly shown by the wainscoting featuring the entire stand and able to widen the aesthetics and functionality. The customised approach and the tailor-made concept promoted by Turri have a strong connection with the wainscoting designed by Studio MILO. These are considered as a part of the space and they contribute to create a unique atmosphere, suitable to specific project and product requests.

Traditionally used as precious décors, the wainscoting are reinterpreted by Turri to be used in more contemporary interior design projects. There are two different wall-wainscoting near the bespoke area: the first one is made of wood featuring a leather woven; the second shows a diamond pattern.

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The inlay, the woven, and the material represent the extraordinary expression abilities of Turri applied to high-quality furniture production and tailor-made solutions.

Tradition, innovation, and elegance are the pillars of a unique and timeless heritage design. This language is immediately recognizable in the welcoming Alcova wainscoting and in the more architectural one, Frame. They are both visible in the central part of Turri’s stand.

The selected arrangement suggests the use of wainscoting even in the potential contract space. They are perfect to define and visually separate different spaces like lobbies, meeting rooms, or lounge areas, and they help to create a functional partition without modifying the environment fluidity. They include integrated lighting systems, spaces for technological devices or other functional elements, and they improve the spaces nature itself.

The bespoke space in Turri’s stand at Salone del Mobile.Milano reminds to a wunderkammer, the cabinet of curiosities designed by considering the square model which allows unlimited combinations and solutions potentially created by Turri thanks to its know-how.

Every drawer, every space underlines a detail, a manufacturing, a finishing, an image. The goal is to widen the customisation concept by suggesting to the user to actively interact with the exhibition. This approach allows the visitors to discover the smallest details and the distinctive features of Turri’s products by highlighting the dedication and the artisanal excellence of the Company.

The contemporary aesthetic of the new collection, the excellent quality, and the attention for the details in the creation of unique furniture and ad hoc solutions able to satisfy the specific needs of the clients, are the distinctive elements of Turri’s language.

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