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Published by Sugar & Cream, Monday 26 February 2024

Images courtesy of Porro

The Perspective on Living is Open to the Future

On the eve of its 100th anniversary, Porro confirms its unmissable presence at the Salone del Mobile to reveal its perspective on living, open to the future.

Nao Tamura

Newly located in Hall 11, enclosed by a perimeter marked by open windows, the company invites the public to “peek” inside its world: an architectural interior where furniture and systems are combined with rigour and lightness, in order to compose narratives that are different every time, capable of interpreting local lifestyles by giving voice to the unique and personal desires of its inhabitants.

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With roots firmly established in Brianza and a global outlook, Porro strengthens current collaborations and forges new and surprising ones. The company looks to East and West, Scandinavian and Mediterranean countries, showing a desire to broaden its horizons again and suggest new visions, while also delving deep and scratching the surface of design’s history as well as the evolution of materials, technical details, and comfort solutions, searching for missing pieces and unexpected outcomes.

From Japan to New York, balancing memory and innovation, archaic forms and contemporaneity. Porro’s path crosses the light step of Nao Tamura, specialised in communication and graphic design, for the new Origata bench inspired by Japanese culture.

Monolithic in appearance, Origata is inspired by the making of kimonos, the traditional Japanese garments, where the flat and rectangular fabric is cut in straight lines and then sewn together with little to no waste: a principle taken up in the creation of the bench, made from a sheet of aluminum cut and assembled through screws, maximizing the use of the material. A minimalist geometry and a pop object, a brutalist architecture softened by a soft cushion, Origata is a three-dimensional sculpture and a visual game in the name of symmetry, balance, and the expressive power of colour. A project that narrates the values shared by the designer and the brand: cultural identity, internationality, and propensity for the future. A true combination of simple gestures and aesthetic simplification, it offers a new point of view on the Porro house.

HALL 11 / STAND D15 – E18

SHOWROOM PORRO MILANO, Via Visconti di Modrone 29, 20121 Milan
Press Preview:
15 April 2024, from 10 am to 8 pm. 16-20 April 2023, from 10 am to 9 pm.
21 April 2024, from 10 am to 6 pm.

Special Opening Milano Design District: 18 April 2024, from 7 pm to 10.30 pm.

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