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Published by Sugar & Cream, Monday 17 June 2024

Images courtesy of Gervasoni

Ghost, Samet, Plumeau, Yaku

Gervasoni confirms its participation at the Salone del Mobile Milano 2024, where both the Indoor and Outdoor 2024 novelties will be presented, and where Gervasoni will celebrate the 20th anniversary of the Ghost collection, the company’s most iconic, by expanding it with new products. The stand presents the most representative furniture of the brand together with the new proposals, designed to expand and shape the Gervasoni domestic universe, focused on the constant research of innovative solutions for tailor-made comfort.

Ghost modular sofa by Paola Navone

The new collections are presented through ‘Domus’ an installation designed by Concetta Giannangeli and created to recall the aesthetics of the ancient Roman Domus, the archetype of the courthouse, and inspired by the reconstruction of the Domus di Tito Macro realized by the Fondazione Aquileia. The exhibition space aims to integrate indoor and outdoor spaces, in a continuous dialogue between the two areas. The stand is inspired by the Peristilium: a central court, dedicated to the Gervasoni Outdoor proposals, and is surrounded by a covered area where the indoor products are the protagonists. Lightweight wooden structures and drapes in linen are combined with open volumes that invite you to dip into the Gervasoni universe. The flooring in different materials marks the transition between indoor and outdoor: the first is covered with a monochromatic tatami in a warm color, and the second, to emphasize the natural and material aspect of outdoor spaces, is covered with wooden slats.

Presented by Som Santoso

The Gervasoni stand presents new Indoor Collections by Federica Biasi, Cristina Celestino, Paola Navone, Gabriele and Oscar Buratti.

Gervasoni Indoor Collection
Ghost – design Paola Navone

Ghost modular sofa

Comfort and versatility are the keywords that define Paola Navone’s Ghost, the iconic collection of comfortable and enveloping upholstered furniture and seats that celebrate 20 years and expand with new proposals. The new chair is characterized by a square backrest and legs whose shapes are smoothed and entirely enveloped by an upholstered cover that runs along the entire seat and highlights its profile and minimalist structure, characterized by clean, defined geometries. To expand even more the compositional potential of the Ghost sofas, which until now found their strength in closed models, the family adds new modules, defined by a backrest with a curvilinear movement that shows even more the softness and comfort of Ghost, conferring the product its personality and aesthetics. The name of the collection is inspired by the white version that, thanks to the removable fabric falling softly over the structure, recalls the collective imagination of ghosts. The main characteristic of Ghost is precisely the oversized house whose profile is highlighted by the visible stitching. Sofas, armchairs, poufs, chairs, and beds are undressed and dressed in a flash, like a change of clothes, taking on a different image each time, simple or sophisticated, according to the personality of those who choose them and live them, a textile project that easily changes face.

Ghost Chair

Ghost Chair

Samet HIGH– design Federica Biasi

Attention to detail, material research, modularity, and versatility in terms of use, are the aspects that define Federica Biasi’s proposal, a sofa that expresses both craftsmanship and industrial capacity. The quintessential oriental aspect of Samet is emphasized further by an extension of the range with the introduction of a new version. Now available in a high version – Samet – one more classical and one more lounge – Samet Low Gervasoni presents Samet HIGH, a new proposal that enriches the higher sofa with a quilted topper to brings the product even closer to the Thai imagination from which the inspiration for the project came. Simple modularity gives life to infinite compositions with timeless aesthetics, from the most classic sofa to the most multifaceted, from the tidy to the most disarranged. Samet is a sofa without rules, a multifunctional and configurable product that places man as an active subject in the composition of his own space, encouraging him to try out new forms of use, and unconventional compositions defined by the free combination of shapes and volumes.

Plumeau – design Cristina Celestino
Cristina Celestino enlarges the Plumeau collection with a new upholstered proposal, a lounge armchair that keeps alive the stylistic features of the bed from the same collection. The furniture of the Plumeau collection reveals its essence in soft, sinuous forms that recall the world of textiles. The new armchair is the result of a contemporary interpretation of the concept of comfort, inspired by the Asian nomads’ culture. Its upholstered and removable surface evokes a sense of movement, lightness, and impermanence. The seat of the Plumeau armchair is framed by a fabric drape that delineates its profile thanks to the slight and delicate curvatures of the shell and cover. The apparent formal simplicity of the shell elegantly supports the quilted fabric upholstery of the seat, providing a pleasing visual contrast.

Yaku – design Gabriele e Oscar Buratti

Gabriele and Oscar Buratti’s Yaku collection also grows with a proposal adapted to a wide variety of contexts. The designers create the Yaku console, where simplicity and essentiality are the keywords that define the project: the term Yaku is a reference to the Japanese tradition that has embraced experimentation with the union of simple elements and refined compositions. The Yaku collection celebrates the essence of wood in its most authentic forms: the main wooden elements are presented with pure simplicity, with precise cuts that highlight the refined sections and proportions, overlapping and slightly spaced out to create a delicate vanishing line. The elements of the desk, with their simple geometric shapes, seem to be assembled like a compositional work, elegant and sophisticated, recalling the ancient oriental interlocking game designed to create symmetrical three-dimensional units. The apparent contrast between the solidity and the imposingness of the legs and the lightness of the top given by a thin structure, make the product perfect for decorating various domestic spaces maintaining a strong personality.

Salone del Mobile
PAD. 9 Stand D11 – E12 – FieraMilano Rho

Showroom Gervasoni, Via Spartaco 34 Milano
10.00 a.m. – 08.00 p.m.

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