Fornasetti “United with the World”

Text by Auliya Putri, Images Courtesy of Fornasetti

“Covid-19 Emergency” Campaign, 1 October – 31 December 2020

Dunia masih harus berperang melawan pandemi Covid-19 yang tak kunjung usai. Melihat ini, Fornasetti mendukung inisiasi “Covid-19 Emergency” dari CBM Italia dalam proyek kesehatan dan sosial yang mendukung kalangan paling rentan. Pergerakan ini direalisasikan melalui koleksi piring terbaru yang memperluas seri ikonis “Tema e Variazioni”.

Ide awal tercetus saat Barnaba Fornasetti dalam periode lockdown Italia, dimana ia mengajak untuk merefleksikan masa depan dengan cara transformative demi mempersatukan kita dalam solidaritas. Dari sini terciptalah koleksi “United with the world” dengan wajah Lina Cavalieri mengenakan masker tiga warna khas bendera Italia. Koleksi “United with the world” bisa didapatkan melalui gerai Fornasetti di Milan dan London dengan harga € 200, dimana hasilnya akan disumbangkan untuk mendukung kegiatan kampanye.

Presented by MOIRE Rugs

“In this phase, all of us have contributed thanks to the redeeming power of creativity, which convinces us we are alive and reminds us that what brightens up our lives is ideas, improving us and the things around us. There are no limits to what imagination can do, and the appeal I make to myself and to all of us is to live this difficult and extraordinary period as an opportunity to reflect, to experience it with awareness, desire and reflection, becoming part of a community that can clearly see the past, what we no longer are, and more importantly what we would like to become,” — Barnaba Fornasetti.