DRAFT IFDC TURNS FASHION INTO PURPOSE, RAISING RP208.7 MILLION FOR FLORES

Images courtesy of IFDC/IPMI

Fashion with Purpose by IFDC: Meaningful Support for Flores

Through its pop-up store at Senayan City, IFDC brought  together 22 designers to transform the classic white shirt into a statement of creativity, solidarity and social impact.

Fashion moves beyond aesthetics when creativity serves a greater purpose. The Indonesian Fashion Designer Council (IFDC) has raised Rp208.75 million through its DRAFT IFDC Pop-Up Store at Senayan City, with proceeds dedicated to supporting communities affected by the earthquake in Flores, East Nusa Tenggara, through YCAB Foundation. The donation was formally presented to Veronica Colondam, Founder and Chief Executive Officer (CEO).on 20 October 2026 at MeraDelima Restaurant, Jakarta in the presence of members of the media.

Held from 2–30 September 2026 at Senayan City’s Lower Ground, the pop-up store brought together 22 IFDC designers to reinterpret the classic white shirt through distinctive silhouettes, inventive details, and individual design perspectives, using materials supported by Cotton USA. (for more information read here)

Presented by Interni Cipta Selaras

Through its pop-uo store, DRAFT invited consumers to support a meaningful cause through their purchases. The initiative demonstrates how collaboration between designers, industry partners, and the public can turn creative expression into tangible social impact.

DRAFT reflects IFDC’s belief that fashion can be a force for good—where thoughtful design extends beyond the garment to make a meaningful difference in the lives of others.