VICTORINOX – THE NEW VICTORINOX EXPERIENCE HUB AT KOTA KASABLANKA

Images courtesy of Victorinox Indonesia

Bringing Immersive Brand Experience And Travel Solutions For Modern Urban Living

Swiss lifestyle brand Victorinox continues to strengthen its presence in Jakarta with the opening of its second experiential pop-up hub at Kota Kasablanka. Developed in collaboration with LUXASIA Indonesia, the new destination marks another milestone in the brand’s expansion strategy following the success of its first Jakarta pop-up at Plaza Indonesia.

Rather than functioning solely as a retail space, the new Victorinox Experience Hub introduces a more immersive concept centered on storytelling, interaction, and hands-on discovery. The installation traces the heritage of the Swiss brand, founded in 1884 by Karl Elsener, while highlighting over 140 years of craftsmanship, precision engineering, and functional design. Visitors are invited to explore the evolution of the brand through curated displays, limited-edition pieces, and interactive demonstrations showcasing the versatility and durability behind its products.

Presented by Interni Cipta Selaras

Central to the experience are Victorinox’s hero collections, led by the iconic Swiss Army Knife™, including the Huntsman model that integrates 15 functions into a compact multi-tool engineered for both urban and outdoor lifestyles. The hub also showcases the Spectra 3.0 luggage collection, crafted from recycled polycarbonate with an expandable system designed for contemporary travel needs, alongside the Architecture Urban2 backpack series tailored for modern professionals with advanced storage solutions and antimicrobial technology.

The debut of the Victorinox Experience Hub signals the brand’s continued alignment with Jakarta’s contemporary urban lifestyle—where functionality, mobility, and thoughtful design have become essential parts of everyday living.