TWICE NAYEON FRONTS VIVAIA SPRING 2026 CAMPAIGN: “FEEL THE COMFORT”

Images courtesy of VIVAIA

Simplicity becomes a statement – VIVAIA’s collection

Global K-pop star NAYEON of TWICE steps into VIVAIA’s Spring 2026 “Feel the Comfort” campaign, marking the first time the global footwear brand has partnered with a celebrity for a brand campaign.

VIVAIA is available at VIVAIA Pondok Indah Mall 2, Level 3

Watch “Feel the Comfort” with TWICE’s NAYEON here

Set against the energy of New York City, the campaign follows Nayeon as she moves effortlessly through the city, embodying a quiet confidence that feels both natural and self-confidence. Her style mirrors VIVAIA’s core idea: comfort as the foundation of modern dressing. Each moment captures authenticity in motion, where simplicity becomes a statement.

Presented by Interni Cipta Selaras

At its core is a reimagining of everyday flats. From the satin Jogger Sneakerinas to the iconic Margot™ Mary Janes, the collection balances softness with structure and femininity with function. Lightweight construction, cushioned insoles, and thoughtful detailing elevate these silhouettes into versatile, everyday essentials.

“What does comfortable mean to you?” Nayeon answers simply: “When I am being my true self.” It’s a sentiment that defines the campaign—where comfort, confidence, and individuality come together seamlessly.

Shot across Manhattan, the campaign film introduces customizable elements like interchangeable laces and charms, inviting wearers to express their personal style. Highlights include the reengineered Jogger Sneakerinas with a supportive bubble sole, the Margot™ Mary Jane featuring delicate artwork by French artist Léa Morichon, and updated iterations designed for enhanced flexibility and all-day wear.

Now available online and in selected stores, VIVAIA’s Spring 2026 collection positions comfort not just as a feature, but as a defining expression of self.