TUMI TAKES TRAVEL TO NEW HEIGHTS WITH LANDO NORRIS IN THE NEW 19 DEGREE LITE COLLECTION

Images courtesy of TUMI

A Celebration of the New 19 Degree Lite Collection” “Uncompromisingly Light”

Ready to chase the horizon in style? Luxury travel brand TUMI has just unveiled the second chapter of its “Uncompromisingly Light” campaign, putting a fresh spin on the art of packing light—and fast. Enter Lando Norris, Formula 1 racing phenom and TUMI’s Global Brand Ambassador, who brings his trademark precision and effortless cool to the all-new 19 Degree Lite collection.

Shot in the sun-drenched elegance of Lake Como, the campaign is a masterclass in refined movement. Directed by Keane Pearce Shaw and captured by Emma Panchot, it follows Lando as he weaves through the cobblestone streets of Villa Erba, the 19 Degree Lite cases gliding along like an extension of his own swift motion.

“Exploring the beautiful landscape was effortless with 19 Degree Lite by my side—it’s an experience I won’t soon forget,” Lando shares. True to its name, the 19 Degree Lite is the lightest hardside offering in TUMI’s renowned 19 Degree family. Meticulously crafted down to the last featherweight zipper and dual wheel, it balances form and function with an almost weightless grace.

Presented by Molteni & C 

Available in core colors like Blush, Titanium Grey, and Black Graphite—plus seasonal head-turners Amber and Cobalt—the collection includes two carry-ons and two packing cases designed for every style of escape.

Adding even more excitement to the mix, the campaign also spotlights the TUMI | McLaren collaboration, now in a sleek new Super Grey colorway that channels the iconic Supernova Silver of McLaren’s racing pedigree. Other stars of the campaign include silhouettes from TUMI’s beloved Harrison, Alpha Bravo, and Turin collections.

“19 Degree Lite represents our dedication to crafting pieces that move seamlessly with our customers,” says Creative Director Victor Sanz. “Watching Lando glide through Lake Como with the collection is a testament to how effortlessly it elevates any journey.”

Available now at TUMI boutiques and online at TUMI.com, the 19 Degree Lite is here to prove that travel can be as light and elegant as you dare to dream. So pack up and get ready to soar. Let your travel dreams take flight with TUMI’s 19 Degree Lite collection.