THE SALONE DEL MOBILE.MILANO IS TRAVELLING “DRESSED” BY AI

Images courtesy of Salone del Mobile.Milano & Andrea Mariani
On Iconic Trams, Trains And Metro Stations

The Salone del Mobile.Milano, “dressed” by Artificial Intelligence, is travelling on two iconic trams, through 350 metro stations and trains, and taking off in 13 airports, from Milan to Rome.

The Salone communication campaign is on the move around the streets of Milan and further afield, using patterns and colours to paint the stories, relationships and emotions triggered by the trade fair, just as the starting line comes into sight.

Presented by Melandas Indonesia

The first was good, so was the second, but the third is even better: the latest artwork for the Salone del Mobile.Milano communication project – conceived and produced by Publicis Groupe with the scientific collaboration of Paolo Ciuccarelli, founder of the DensityDesign Lab at Milan Polytechnic University and Director of the Center for Design at Northeastern University, Boston – is a powerful and immediate narration of the experiences, the suggestions and the conversations of those who really are involved with getting the trade fair ready.