B&B Italia: The Re-Edition of The Camaleonda Sofa by Mario Bellini
Published by Sugar & Cream, Tuesday 23 June 2020
Text by Auliya Putri, Images Courtesy of B&B Italia
A Great Return of an Icon
B&B Italia merayakan kembali sofa ikonis rancangan Mario Bellini, Camaleonda, Sofa keluaran tahun 1970 ini dianggap mendobrak stereotype rancangan sofa pada saat itu dengan bentuk dan estetika berbeda. Di luar dugaan sofa ini telah mendapat reaksi luar biasa dari publik maupun kritikus hingga ditampilkan pada beberapa pameran maupun museum desain internasional.
Melalui produksi ulang sofa ikonis ini, B&B Italia menulis ulang cerita klasik dalam pemikiran tentang masa depan. Dimulai dari mempertahankan desain klasik kontemporer milik sofa, juga menjaga ciri khas modularitasnya hingga ukurannya. Menginjeksikan inovasi terkini berupa kenyamanan yang lebih daripada versi aslinya. Tak hanya itu, B&B Italia pun turut peduli pada isu sustainability dengan memakai material-material ramah lingkungan; Camaleonda dihidupkan kembali dengan memakai kayu bersertifikat FSC dan kain sintetis terbuat dari material daur ulang. Camaleonda sungguh merupakan objek dan yang dinamis nan memesona, menawarkan kemungkinan konfigurasi tak terbatas namun tetap mempertahankan identitasnya yang unik.
Presented by Coulisse | INK
“It was immediately clear to me that I should never or would never be able to do anything. Change the shape? No, the way it was intended is as good today as it was then. Change the materials? Yes, and that’s why I had a conversation with a company that is a leader in terms of its ability to transform a piece of furniture into a sustainable product.” – Mario Bellini

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