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Published by Sugar & Cream, Monday 05 February 2024

Text and images courtesy of W Atelier

Cassina Opens A New Space In Jakarta

Italy’s renowned design brand Cassina partners with W. Atelier Indonesia to introduce a new space in the heart of Jakarta on January 27, 2024. The 380 m2 store not only showcases Cassina’s finest designs but also exemplifies its commitment to authenticity, research, innovation, craftsmanship expertise and production excellence.

Welcome home
Designed to feel like home, the store fully embodies ‘The ‘Cassina Perspective’, the company’s unique vision in which the most innovative products combine with the great classics to create iconic, warm and welcoming atmospheres.

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Thanks to the company’s eclectic collection, diverse styles and preferences are showcased in living, dining and bedroom settings which all harmoniously dialogue with the store’s sophisticated interiors, further enriching its visual narrative.

Icons and Innovation
Cassina offers Jakarta residents an unparalleled shopping destination. Here ground-breaking creations by designers such as Formafantasma, Philippe Starck, Linde Freya Tangelder, Afra & Tobia Scarpa and the company’s Art Director Patricia Urquiola naturally come together with time-honoured pieces by acclaimed names like Vico Magistretti, Gerrit T. Rietveld, Le Corbusier, Pierre Jeanneret and Charlotte Perriand, part of the Cassina iMaestri Collection which celebrated its 50th anniversary in 2023.

Each piece of furniture is created to last, and a rigorous monitoring system is implemented in every phase of the production process, meticulously carried out in Italy, to guarantee quality and excellence. Cassina‘s commitment to the environment is also an essential priority and, thanks to the work carried out by Cassina LAB, design and production is continuously being optimised, also through the implementation of circular materials and innovative design and manufacturing processes.

The Cassina Perspective
, founded in Meda in 1927 by Cesare and Umberto Cassina, launched industrial design in Italy during the 1950s by taking a completely new approach which saw a shift from handcraftsmanship to serial production. The company has always had a pioneering attitude thanks to its commitment to research and innovation, combining avant-garde technological skill with traditional craftsmanship. Over the years, it has worked with important architects, designers and creatives to envision new forms and transform them into projects.

Today, ‘The Cassina Perspective’ expresses the company’s vision and values through an eclectic collection where innovative products and icons from the Modern Movement come together to create welcoming environments, dialoguing according to a unique design code based on excellence.

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