THE GIORGETTI MASERATI EDITION UNVEILED AT GIORGETTI ATELIER NEW YORK

Images courtesy of Giorgetti

A Dialogue of Design and Motion

During NYCxDESIGN 2025, Giorgetti marked a milestone in its American journey with the unveiling of its Giorgetti Maserati Edition collection at the newly transformed Giorgetti Atelier in New York. Nestled in Manhattan’s vibrant NoMad district, the penthouse-style space—complete with panoramic rooftop views of the Empire State Building—became a stage for Italian savoir-faire, performance, and design storytelling.

Curated by Creative Director Giancarlo Bosio, the 600-square-meter showroom, enriched by 400 square meters of rooftop terrace, is more than a display space—it is a fully realized vision of contemporary living. Designed as a refined urban residence, it flows from formal living and dining areas to a tranquil cigar lounge, private workspaces, and a rooftop oasis, seamlessly blending Giorgetti’s signature elegance with the dynamic rhythm of New York.

Presented by Magran Living

At the heart of this immersive setting is the Giorgetti Maserati Edition. Developed in collaboration with Maserati Centro Stile, under Klaus Busse, the collection translates the brand’s legendary Trident and its ties to sea mythology into sculptural furniture forms. From the fluid Nereide modular sofa system to the kinetic Ploto table and enveloping Lorelei armchairs, each piece captures strength, elegance, and movement—echoing Maserati’s aerodynamic legacy with the artisanal finesse of Giorgetti.

“The United States represents a fundamental market for Giorgetti,” said Rami Riad, CEO of Giorgetti USA. “This Atelier was created not simply to showcase, but to foster authentic connections and express our living philosophy.”

The Atelier also presents new collaborations: Floria by Pierre-Yves Rochon, Moorea Outdoor by Carlo Colombo, and Tiber & Tiberina by Virginia Harper, all enriching the brand’s 2025 narrative. Art and design intertwine throughout the space, thanks to curated partnerships with Space Gallery and Oblong Contemporary Gallery, featuring works by Nunzio De Martino, Turi Simeti, and Gustavo Vélez.

In the heart of Manhattan, the brand’s vision comes to life: a living expression of Italian heritage