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THE DIOR ICONS CAPSULE – ROBERT PATTINSON

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Published by Sugar & Cream, Tuesday 12 November 2024

Images courtesy Dior (by Alasdair McLellan)

Quintessential Dior style

Kim Jones continues to reinvent the vocabulary of Dior‘s masculine identity with the Dior Icons Capsule, designing a timeless neo-wardrobe. Each creation is revealed in a palette of desaturated tones and differentiated by sober, architectural lines and subtle details that symbolise excellence. Between past, present, and future, the archetypes of men’s fashion metamorphose and evolve from the ordinary to the extraordinary, due to exceptional savoir-faire and emblematic codes that transcend the ages.

A virtuoso fusion, staged in an unprecedented campaign led by Dior Ambassador Robert Pattinson. Photographer Alasdair Mclellan‘s shots showcase refinement and unique cuts, focusing Dior’s audacity and elegance.


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Playing with magnified shades of gray, the founding couturier’s favorite color, the actor is dressed in wide-leg pants and long, structured coats. Other looks included cashmere knits and Harrington jackets. Pieces made of noble materials, improved by the ateliers’ traditional and innovative techniques.

A messenger bag, tote, and weekender are clad in Dior gravity leather and feature a maxi version of the signature Dior oblique motif, promising an irresistible urban allure. The B33 sneakers, with their powerfully contemporary curves, are the perfect finishing touch for any outfit, ensuring an assertive yet relaxed gait. All reflect quintessential Dior style.

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