THE COUNTDOWN TO THE 63RD EDITION OF SALONE DEL MOBILE 2025

Images courtesy of Salone del Mobile

Salone 2025 Communication Campaign Launch

The 63rd edition of the Salone del Mobile is set to take place from April 8th to 13th, 2025, at Rho Fiera Milano. The communication campaign, titled “Thought for Humans. Il Design a Misura d’Uomo,” has launched with visuals on Milan’s historic trams, expanding to 13 airports and over 350 train and metro stations from Genoa to Rome.

The 63rd edition of the Salone del Mobile is set to take place from April 8th to 13th, 2025, at Rho Fiera Milano. The communication campaign, titled “Thought for Humans. Il Design a Misura d’Uomo,” has launched with visuals on Milan’s historic trams, expanding to 13 airports and over 350 train and metro stations from Genoa to Rome.

Presented by Molteni&C

Campaign Highlights
● Creative Concept: Designed by Dentsu Creative Italy, the campaign features five photographs by renowned New York artist Bill Durgin, emphasizing the harmony between the human body and materials like wood, metal, fabric, bio-plastic, and light.

● Citywide Visibility: Starting March 17th, 500 buses with over 1,000 screens, 354 screens in 13 airports, and 3,379 in train and metro stations will display the campaign.

● Historical Legacy: The campaign continues the tradition of collaborating with top artists and designers, from Camillo Pizzigoni’s first poster in 1961 to contemporary contributions from Emiliano Ponzi to Gio Pastori. The 2024 edition incorporated AI with input from Paolo Ciuccarelli.

Additional Initiatives
● Design Kiosk: Returning to Piazza della Scala from April 1st.

● Welcome Project: Over 100 design students will assist visitors at six key locations in collaboration with the Municipality of Milan, Fondazione Fiera Milano, Domus Academy and leading design institutions.

The 2025 Salone del Mobile promises a seamless blend of art, design, and human interaction, continuing its legacy as the most prestigious global design event.