STEP INSIDE URBAN REVIVO’S NEW FASHION DESTINATION IN JAKARTA

Images Courtesy of URBAN REVIVO

Fashion, Design & A New Way To Linger

In Jakarta, fashion is no longer just about what we wear. It has become part of a bigger lifestyle—how we spend our time, where we go, and the experiences we seek. URBAN REVIVO embraces this idea as it opens its first flagship store in Indonesia at Senayan City on 21 August 2026.

Spanning 3,000.95 square metres, the flagship is one of URBAN REVIVO’s largest stores in Southeast Asia. Bringing womenswear, menswear, denim, and accessories together under one roof, it introduces Indonesian shoppers to a more expansive side of the brand, where fashion and retail are approached as an experience in their own right.

The experience begins at the entrance, where a curved, woven-textured façade, warm backlit gold lighting, and a sculptural UR monogram create a striking first impression. Inside, each area unfolds with its own visual identity, allowing shoppers to move through different moods as they explore the store. Sculptural, colour-blocked fixtures define womenswear, while the denim area takes on a deeper cobalt-blue mood with a glowing tiled ceiling. Softer wood details shape the youth-focused section, while menswear pairs raw-edged, travertine-like stone with warm walnut finishes.

This sense of transition is part of what makes the flagship engaging to explore. Rather than feeling like one continuous retail floor, the different interiors create distinct moments throughout the space. The accessories area adds another point of discovery, while warm wood, hand-textured stone, and touches of navy, olive, and mustard bring a layered, editorial quality to the overall setting.

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The store also leaves room to simply linger. A dedicated ice cream corner by Carnival brings a playful social element into the retail space, offering shoppers a moment to pause between browsing. The fitting-room areas take the same idea further, with spacious lounges for both women and men, complete with plush seating, curated artwork, and ambient lighting—creating a comfortable place to relax or wait while someone else tries on their selections.

“Every detail of this store, from the façade to the fitting room, was designed to make fashion feel personal, sociable and inspiring,” said Leo Li, Founder and CEO of URBAN REVIVO. “We’re proud to bring that experience to Jakarta.”

The Senayan City opening is also part of URBAN REVIVO’s wider expansion across Southeast Asia and beyond. With more than 500 stores globally and a growing presence across Asia, Europe, and North America, the brand continues to combine fashion-forward design and quality with the accessibility of everyday style.

“Indonesia is one of the most dynamic fashion markets in Southeast Asia, and this flagship reflects the confidence we have in its future,” said Vivian Chen, CEO of International Business Unit of URBAN REVIVO.

With its mix of fashion, considered interiors, and lifestyle-driven details, URBAN REVIVO’s new flagship offers a fresh way to discover the brand in Jakarta—inviting shoppers to browse, move from one atmosphere to another, linger over an ice cream, or simply enjoy the space.