ROCHE BOBOIS DEBUTS ITS FIRST U.S. BRANDED RESIDENTIAL TOWER IN ST. PETERSBURG

Images courtesy of Roche Bobois

Celebrating Art de Vivre Beyond Interiors

Known for its bold creativity and unmistakable art de vivre, Roche Bobois now finds a new expression for its design philosophy—one that extends beyond furniture and into the architecture of everyday life. Luxury living is increasingly becoming a reflection of personal identity, where interiors are no longer simply curated but deeply lived.

With the debut of its first U.S. branded residential tower, Roche Bobois brings a distinctly elegant vision to St. Petersburg—one that feels as artful as it is deeply livable. Unveiled during an exclusive gathering in Florida, Roche Bobois St. Pete Tower marks the brand’s first designer-branded residential development in the United States and a meaningful evolution for the maison, translating decades of craftsmanship and design expertise into an immersive living experience. Set in the heart of downtown St. Petersburg, the 29-story residence blends European sophistication with a distinctly contemporary coastal spirit.

Developed by Valor Real Estate Development and designed by Gómez Vázquez International, with interiors envisioned alongside Roche Bobois and Niz + Chauvet Arquitectos, the tower emerges as a place where design shapes not only spaces, but the rhythms of daily life. Across its 164 residences, expansive windows, refined finishes, designer kitchens, and smart-home features create an atmosphere that feels elevated yet deeply personal, while optional Roche Bobois furnishing packages invite residents to transform their homes into curated expressions of comfort and individuality.

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That same sense of thoughtful living extends into the property’s shared spaces. More than 20,000 square feet of amenities—including wellness facilities, concierge services, a VIP owners’ lounge, an art plaza, and an open-air pool deck—extend the experience of refined living beyond the private residence. Throughout, bespoke Roche Bobois furnishings subtly reinforce the maison’s enduring commitment to craftsmanship, artistry, and contemporary elegance.

For Patricio Chauvet of Niz + Chauvet, the interiors draw inspiration from St. Petersburg’s vibrant and artistic energy, resulting in spaces intended to feel fresh, joyful, and unmistakably luxurious. That same spirit carried through the unveiling event on February 28, where architecture, art, and entertainment converged in a celebration of contemporary living. A live artistic intervention by muralist Dreamweaver on Roche Bobois’ iconic Bubble sofa created a memorable visual moment, while an intimate performance by Grammy Award-winning artist Ricky Martin brought vibrant energy to the evening.

As Roche Bobois CEO Guillaume Demulier sees it, expanding into branded residential living represents a natural evolution for the maison—an opportunity to extend its long-standing design heritage beyond interiors and into environments where luxury is experienced not only aesthetically, but emotionally. With construction expected to begin in mid-2026 and completion anticipated in 2028, Roche Bobois St. Pete Tower signals a thoughtful new chapter for contemporary branded living—one where architecture, interiors, and lifestyle exist in seamless dialogue. Discover more at www.roche-bobois.com.