RALPH LAUREN’S PREPPY BEAR WATCH CELEBRATES COLLEGIATE STYLE

Images courtesy of Ralph Lauren

An Icon Reimagined in Time

There are few symbols within Ralph Lauren’s universe as instantly recognizable as the Polo Bear. Nostalgic yet enduring, the beloved character has long embodied the spirit of the brand—one shaped by refined dressing, collegiate references, and a distinctly American ease. With the introduction of the new Preppy Bear watch, Ralph Lauren reimagines this familiar icon in a form designed for everyday wear, balancing personality with understated sophistication.

At first glance, the watch feels unmistakably Ralph Lauren. Set against a crisp white dial, the Polo Bear appears dressed in quintessential preppy attire—a navy blazer, repp tie, and khakis—capturing the effortless appeal of collegiate dressing that has remained central to the house’s visual language for decades. Rendered through a finely detailed 3D-printed illustration, the character lends warmth and familiarity to the piece, making it feel less like a conventional timepiece and more like a subtle expression of personal style.

Presented by Interni Cipta Selaras

Part of the watch’s appeal lies in its versatility. Housed in a stainless steel case and paired with interchangeable straps, including a striped grosgrain option inspired by traditional campus aesthetics, the design moves easily between moods and occasions. Relaxed and playful in one moment, quietly polished in the next, it reflects the enduring appeal of preppy dressing itself—classic, adaptable, and effortlessly refined.

Beyond its expressive character, the Preppy Bear watch is also grounded in craftsmanship. Powered by a Swiss automatic movement and finished with a stainless steel case back, the piece reflects Ralph Lauren’s ongoing dialogue between heritage and modernity, where technical precision exists alongside a sense of personality and ease.

Available from Spring 2026 at select Ralph Lauren stores worldwide and online, the Preppy Bear watch arrives as a thoughtful extension of Ralph Lauren’s enduring universe—where style often reveals itself through the smallest, most familiar details.