PREMIERE ADIDAS X PRADA: ADIDAS FOOTBALL FOR PRADA
Published by Sugar & Cream, Thursday 25 May 2023
Images courtesy of Adidas for Prada
Limited Edition Available on 25 May, 2023
Adidas and Prada unveil ‘Adidas Football for Prada ́- specially engineered releases of iconic Adidas boot franchises that combine the sophisticated codes of Prada, with high-performance football technologies unique to Adidas. The collection reimagines the three leading Adidas products – the Predator Accuracy, the Copa Pure and the X Crazyfast.
The collection dedicated to men and women, the two companies combine to explore and celebrate the fundamentals of their respective DNAs – Adidas performance footwear reimagined with luxury materials, meticulous craftsmanship and design details synonymous with Prada’s Linea Rossa.
Creating design cohesion across the pack, all footwear has a lining and upper expertly crafted with the finest leather – using the material in fresh ways for Adidas in football – the bold red iconography of Linea Rossa, and a clean mono-colour base of black, white and silver.
Unveiled on a line-up of some of the best footballers in the world including Catarina Macario or Paulo Dybala in Copa Pure, Rafael Leão in X Crazyfast and Pedri in Predator Accuracy, amongst other players due to wear the boots on-pitch, the Adidas Football for Prada collection will be available in limited numbers via the Adidas CONFIRMED App from 22nd – 25th May 2023, as well Prada.com and selected Prada stores from the 25th of May, 2023.
The design codes of the boot collection will also be showcased through an exclusive kit for the FIFA 23 Ultimate Team TM video game – with animated in-game versions of a jersey and shorts in both black and white that further celebrate the combination of Prada and Adidas, transcending the partnership from the physical to the digital/gaming world.
ADIDAS FOOTBALL FOR PRADA X CRAZYFAST
The X Crazyfast sees the original silhouette reinvented with a premium leather, whilst staying true to the lightweight structure and translucent visual that the X franchise is renowned for.
With this, leather – interspersed with Adidas’ Fusion Skin – prominently flows throughout the design, including the heel lining for an elevated material finish without compromising the core visual values of the X.
The structure of X’s semi-transparent mono-mesh material on the mid-foot cage has been adapted from the original grids to showcase the triangles of Prada’s brand identity. This is continued throughout the silhouette with the Linea Rossa red logo that adorns the heel of the boot.
Presented by Som Santoso
Created at the intersection of style and performance, the boot remains first and foremost made for sport at the highest level. The tooling features Adidas’s innovative SPEEDFRAME technology, incorporated with a lightweight sole plate designed for responsive acceleration.
ADIDAS FOOTBALL FOR PRADA COPA PURE
The Copa Pure is a nod to the design codes of both brands’ vast archives. Its shimmering silver leather upper, synonymous with Prada, is finished with a leather lace cover – paying homage to shoes of Adidas’ past, and Prada’s iconic application of the finest materials.
This full-leather shoe is completed with the integration of Fusion Skin, which offers the player delicate control on the ball, and soft cushioning on the forefoot via a traditional quilted effect for that trademark Copa touch.
A Torsion Frame Soleplate helps keep players balanced to perform at the highest level.
ADIDAS FOOTBALL FOR PRADA PREDATOR ACCURACY
The Predator Accuracy is reimagined with a nubuck finish for the first time which is wrapped in Fusion Skin for a lighter, performance-first end-product. The boot is finished in a bold classic black, interrupted only by the Prada Linea Rossa stripe of the tongue and heel – which becomes translucent as it hits the tooling on the sole, and application of performance rubber on the upper.
These soft ‘spikes’ feature on the medial and lateral sides of a Predator boot – extending coverage on the surface, to optimize ball control and shooting accuracy. The spikes have also been transformed into triangles, in celebration of Prada’s design DNA.
Meanwhile the outsole’s FACETFRAME delivers stability, highly efficient transition, and dynamic traction for powerful movement on the pitch. The stud configuration has been optimised for use on firm ground.
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