PRECIOSA LIGHTING AT EUROLUCE 2025
Published by Sugar & Cream, Monday 10 November 2025
Images courtesy of Preciosa
Introducing Crystal Links and a New Design Tool
First Publication on Oct 06, 2025
At Euroluce 2025, Preciosa Lighting lights up Milan with Crystal Links — its boldest Signature Design yet. Inspired by the rhythm of the metropolis, Crystal Links reimagines city life in light form: a modular dance of metal grids and glowing Bohemian crystal that mirrors illuminated windows, intersections, and urban energy.

The immersive installation is more than visual spectacle — it’s an invitation to “Light it your way.” With its flexible configuration and expressive geometry, designers can shape Crystal Links into custom compositions, tailored to mood, space, and story.

Presented by Magran Living
Crafted with Preciosa’s signature “injected light” technique, each crystal node contains embedded LEDs that glow through delicate bubbles and engravings, accentuated by a sleek silver inner finish. Lighting options span static white, tunable white, and RGBW, with custom-developed chips and discreet two-wire cabling offering maximum impact with minimal visual disruption.
Alongside this launch, Preciosa introduces the Signature Design Generator — a powerful new digital tool co-developed with Austrian generative design studio GPD. This intuitive platform empowers architects and designers to experiment in real time, adjusting scale, form, and function with drag-and-drop ease. Plug in your aesthetic, functional, and budget parameters, and watch as the Generator renders dynamic 3D visualizations — turning creative intent into precise design.

Also featured at Euroluce: Preciosa’s Signature Design family — Raw Crystal, Crystal Grid, and Crystal Pixels — showcased across four curated interior settings, from intimate residential to soaring architectural environments. Together, they highlight Preciosa’s unique vision: lighting that adapts, elevates, and inspires.

“Crystal Links captures the energy and rhythm of the city, reflecting the beauty of connectivity in a dance of light that never sleeps,” shares Michael Vasku, Co-Creative Director of Preciosa Lighting.

Andreas Klug, also Co-Creative Director, adds: “This is one of our most expressive designs to date. It celebrates the intersection of light and geometry, offering endless options for composition and customization.”
With Crystal Links and the Signature Design Generator, Preciosa sets a bold new standard — where craftsmanship meets code, and lighting becomes a canvas for imagination.
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