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Published by Sugar & Cream, Monday 04 September 2023

Images courtesy of Givenchy

A Transversal “City to Sand” And Beachwear Capsule

Givenchy is proud to present Givenchy Plage, a transversal “city to sand” swim- and beachwear capsule of ready-to-wear and accessories for Fall 2023.

Inspired by the refined lifestyle and gentle colors at le Clos Fiorentina. Hubert de Givenchy’s seaside estate in Saint Jean Cap Ferrat, this collection revisits House signatures and presents seasonal variations on essential accessories, from a “straw basket” version of Givenchy’s new Voyou bag to Marshmallow wedges and classic G-Tote shoppers.

“The light is different in the South of France: Monsieur de Givenchy loved Le Clos Fiorentina for its protected, natural beauty and a relaxed elegance that was a world away from his busy life in Paris. For Givenchy Plage, I wanted to explore that lifestyle through light and color, especially the pearly pink facades that are so typical of that region,” said Givenchy Creative Director Matthew M. Williams.

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Blending the laid-back glamour of the French riviera and the creative Directors own Californian roots, the Givenchy Plage capsule celebrates a relaxed and joyful art de vivre.

While exploring the Givenchy archives, Matthew M. Willams came across images of the founding’s couturier’s earliest swimwear, unveiled at a show in New York in 1952 – the same year the house presented its first Haute couture collection – and staged in collaboration with an American swimwear brand. The American clientele’s response was so enthusiastic, Hubert de Givenchy became the young French couturier to know. In the decades that followed, he would consistently present beachwear.

In 2023, Givenchy Plage reconnects with that heritage in a collection featuring House signatures past and present. Daring cut-outs, beach club staples, sailor stripes, pearls and pink, chain motifs and delicately woven macrame come together in silhouettes that convey sensuality with a twist of sportiness and ease.

Black and white – shades prized by Givenchy for their timeless, seasonless and universally flattering allure – set the tone for a collection designed in the spirit of separates. with pieces that lend themselves to easy layering. Linen. one of the couturier’s favorite materials. is knitted into bikinis and coverups in black or sandy beige, accompanied by a bob hat or this seasons Givenchy tote in raffia.

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