POTOCCO REVEALS A NEW DESIGN CHAPTER AT SALONE DEL MOBILE.MILANO 2026

Images courtesy of Potocco

New Indoor and Outdoor Narratives
Fist publication on July 7, 2026

A dialogue between architecture, craftsmanship, and contemporary living takes shape as Potocco unveils a renewed vision for 2026. Through an immersive stand concept and thoughtfully designed pieces, the Italian furniture brand introduces an evolving narrative that blurs the boundaries between indoor and outdoor spaces, redefining domestic comfort through refined materiality and understated sophistication.

Presented at Salone del Mobile.Milano 2026, Potocco marks an evolution in its design journey through a stand conceived by Studio Binocle, founded by Lorenzo Bini, and curated by Chiara Andreatti. Developed across two levels, the rationalist-inspired setting unfolds through interconnected living spaces layered with soft palettes, natural materials, and carefully framed perspectives. A garden patio gently extends the narrative outdoors, creating a fluid dialogue between interior and exterior living.

“The Potocco stand for the Salone del Mobile.Milano 2026 has undergone a radical renewal, redefining position, geometries and spatial articulation,” explains Lorenzo Bini, founder of Studio Binocle.  “The project emphasizes a clear dialectic between indoor and outdoor, with a large central patio in which greenery and materials evoke outdoor landscapes.”


Presented by Interni Cipta Selaras

For Chiara Andreatti, the exhibition narrative unfolds through rhythm and gradual discovery, inspired by the quiet elegance of Japanese shoji windows and warm, neutral tones punctuated by bolder chromatic accents. “We imagined a stand with rationalist architecture, punctuated by windows inspired by Japanese shoji that progressively reveal a series of environments that alternate in a continuous narrative,” she explains, describing a setting conceived to create warmth, rhythm, and continuity between interior and exterior living.

Within this renewed setting, Potocco introduces a series of indoor novelties, balancing sculptural forms with a refined sense of comfort. Highlights include the Petalus collection by Favaretto&Partners, comprising a fully upholstered armchair and modular sofa distinguished by petal-shaped armrests and generous proportions, alongside the Stadium seating family, offered in both standard and Stadium Cane versions, where elliptical backrests and natural cane detailing reinterpret craftsmanship through contemporary forms. Chiara Andreatti further expands her collaboration with the brand through Orlea, a sculptural marble coffee table collection, and Kira, a dining table series defined by ash wood legs connected through bronzed brass elements, while Mario Ferrarini introduces Velvet, a dining chair and armchair collection marked by compositional restraint and refined ergonomic detailing.

Potocco also continues to evolve existing collections through thoughtful additions. Hanne Willmann’s Jade expands into the sleeping area through a fully upholstered bed defined by soft, rounded forms, while Vladislav Tolochko’s Softy grows with the introduction of a chair and stool that maintain the collection’s signature sinuous language. Serena Confalonieri’s Stilla mirror family likewise expands through new geometries, reinforcing the brand’s attention to decorative refinement.

Outdoor living plays an equally defining role in Potocco’s 2026 narrative. New introductions include Tressa by Chiara Andreatti, an outdoor lounge armchair crafted from solid iroko wood, alongside additions to Mario Ferrarini’s Solar collection and an outdoor modular sofa expansion for Hanne Willmann’s Jade collection, designed to balance durability with sculptural softness.

More than a showcase of new products, Potocco’s presence at Salone del Mobile.Milano 2026 reflects the brand’s enduring design philosophy, where craftsmanship, materiality, and contemporary living come together in a refined vision of domesticity.