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Published by Sugar & Cream, Tuesday 10 August 2021

Text & images courtesy of Pianca & Partners

The Work By Young Italian Talents: Giuseppe Arezzi, Maddalena Selvini and Flatwig Studio.

At Fuorisalone (Milan Design Week 2021)  in Milan, Pianca & Partners contract hub is making space for the new generations of designers with a setting dedicated to the work of 3 Italian young talents: Giuseppe Arezzi, Maddalena Selvini and Flatwig Studio. It is the first event of the “Emerging lines” format, conceived by the Milanese network to promote the creativity of the future.

Giuseppe Arezzi

Emerging lines: Giuseppe Arezzi, Maddalena Selvini, Flatwig Studio

4th – 30th September 2021
Monday-Friday 10am -9pm
Press Preview Monday 6th September

Pianca & Partners
Via Porta Tenaglia 7N3 20121 Milan

This is the first event of “Emerging lines” exhibition format: the project conceived to make it easier for young designers to access the market and the public. The display space for their work will be the large display window of the Pianca & Partners showroom, with a setting designed by Italian firm Calvi Brambilla.

Maddalena Selvini

The first 3 featured names in this scouting activity are 3 under-35 Italian designers:

Giuseppe Arezzi, product and interior designer, class of 1993
Maddalena Selvini, designer, class of 1987
Flatwig Studio, a design studio with its base in Milan, founded in London in 2016 by designers Erica Agogliati and Francesca Avian

Pianca & Partners is thus giving these young designers an opportunity for visibility at a moment in time when workers are focussing their attention above all on businesses and their new products. This highlights the trust in new forms of creativity, to create opportunities for contact, stimulate exchange of ideas and development of unexpected collaborations.

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“We think it is right to also give space to talented new designers in a key moment for the industry, like Milan Design Week in September”, explains Aldo Pianca, President of Pianca and promoter of Pianca & Partners. “Emerging lines is the symbol of trust in that design ability that pushes beyond mere functionality, but thrives on research, experimentation and questions”.

Emerging lines is a major event in the Pianca & Partners cultural programme, joining the ranks of the initiatives of recent months (like the ORME exhibition dedicated to the work of designer Simone Bonanni, and the Andrea Branzi solo show, La nuova stanza, presented in collaboration with Antonia Jannone Disegni di Architettura). Projects dedicated to showcasing design, creativity and the exchange between genres and art forms, which unfold among visual and material suggestions.

Flatwig Studio

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