OPTIK SEIS X LONGCHAMP EYEWEAR: VERT LUMIÈRE MOMENT

Images courtesy of Optik Seis and Longchamp

A Parisian Glow Takes Shape at Senayan City

In the evolving dialogue between fashion and lifestyle, eyewear has moved beyond function to become a reflection of identity and personal expression. This season, that narrative is illuminated through Optik Seis x Longchamp Eyewear, unveiled in an immersive Green Pop-Up experience near the Atrium of Senayan City.

Rooted in French heritage and Parisian sophistication, the Fall/Winter 2025 collection by Longchamp Eyewear reinterprets the Maison’s iconic design language through contemporary silhouettes. Sculptural butterfly frames, refined navigators, and softly squared profiles are crafted in lightweight titanium, elegant metals, and premium acetates—capturing the essence of the Longchamp woman: confident, polished, and effortlessly modern.

Presented by Coulisse | INK

Presented exclusively in Indonesia by Optik Seis, the Longchamp Eyewear Green Pop-Up takes place at Senayan City from 8 December 2025 to 4 January 2026, spotlighting the hero styles featured in the Maison’s global advertising campaign. Its strategic placement near the Atrium transforms one of the mall’s most dynamic crossroads into a fashion lifestyle destination, where discovery happens organically amid the flow of everyday movement.

Bathed in Longchamp’s signature Vert Lumière, the space radiates optimism and creative energy. Floor-to-ceiling green installations frame curated displays, drawers, and a dedicated photobooth area—creating an environment that feels playful yet refined. More than a retail setting, the pop-up becomes a social moment, seamlessly blending fashion, atmosphere, and interaction.

Craftsmanship lies at the heart of the collection. Subtle references to Longchamp’s iconic leather heritage appear throughout the designs: Foulonné buckle-inspired details, Roseau bamboo elements, and Le Pliage metal accents delicately integrated into temples and bridges. These refined touches transform each frame into a wearable extension of the Maison’s legacy.

Sustainability also plays a thoughtful role within the collection. Selected styles incorporate plant-based resin and consciously developed materials, reflecting a modern approach to luxury—one that balances elegance, comfort, and responsibility. The result is eyewear designed for everyday wear, light on the face yet enduring in style.

As a fashion lifestyle moment, Optik Seis x Longchamp Eyewear: Vert Lumière Moment captures how global luxury brands connect with today’s audience—through immersive environments, emotional storytelling, and experience-led retail. At Senayan City, Parisian chic finds a contemporary rhythm, luminous and unmistakably current.