NATUZZI ITALIA PRESENTS NEW MIRAI SOFA BY ANDREA STEIDL
Published by Sugar & Cream, Monday 22 July 2024
Images and video courtesy of Natuzzi Italia
The Circle of Harmony – 65th Anniversary Collection
Natuzzi Italia, the Italian lifestyle brand known worldwide for its Mediterranean identity, celebrates the sixty-fifth anniversary of the brand with The Circle of Harmony – 65th Anniversary. The collection, recently presented at Milan Design Week 2024, tells the brand’s evolution journey between past, present, and future, through projects such as the Mirai Sofa by Andrea Steidl.
Together with Karim Rashid and Simone Bonanni, Steidl has been invited to interpret the journey in search of harmony that Natuzzi has undertaken for sixty-five years. This journey is inspired by the fertile land of Apulia, which has nurtured the birth of Pasquale Natuzzi’s creativity and entrepreneurial ethics. These values have marked the company’s history, leading it along a path of identity and stylistic growth.
Presented by Melandas Indonesia
For his first project in collaboration with Natuzzi Italia, Andrea Steidl draws inspiration from the Apulian architectures of the Frederickian era of the thirteenth century: like the great Frederickian castles, the new Mirai Sofa features a structure with a strong personality, yet at the same time light.
“In Mirai, the guiding principle is the inclination towards the future, just like the ideas of Frederick II, a symbol of the timeless culture of the entire Mediterranean as well as of ingenuity in the astonishing architectures in Apulia, with his inspirations from perennial beauty that only fleetingly arise from tradition but with foresight for tomorrow,” says Andrea Steidl.
Mirai shows an architectural yet soft soul, a bold yet gentle and welcoming spirit, and, thanks to a clever optical illusion, the sofa’s lines – like those of the castles – seemingly diverge, only to reunite in a play of perpetual and repeated elements, as if forming an imaginative moving texture.
In the refined seat, Steidl has broken down the concept of comfort into individual elements held together by an orderly wooden structure on which light and soft volumes rest. The three fundamental elements of the sofa, namely the cushion, the backrest, and the armrest form a fascinating play of heights that enhances and underlines visual comfort.

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