NAPAPIJRI UNVEILS A NEW PARIS RETAIL CONCEPT BY VUDAFIERI-SAVERINO PARTNERS

Images courtesy of Napapijri

Urban Energy Meets Outdoor Spirit

Napapijri’s new store on Rue Étienne Marcel introduces a retail concept that works like a story told through space. Designed by Milan-based Vudafieri-Saverino Partners with Superspatial Studio, the store redefines the brand’s identity into three narrative layers: Urban Shell, Open Archive, Shelter room. The new store unfolds across three architectural layers that balance urban rhythm with outdoor spirit.

The Urban Shell forms the structural backbone. Textured concrete, galvanized metal, rough timber, and basalt grey flooring create a metropolitan landscape that is strong, open, and quietly immersive. It anchors the space with a clear urban pulse.

At the core stands the Open Archive, a metal bookcase that doubles as a narrative engine. Filled with archival objects, prototypes, and iconic garments, it presents Napapijri’s past and future in one continuous view. Pantone Napa Orange punctuates the installation, turning brand codes into physical markers.

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The Shelter Room offers the most experimental note. Designed as a transformable environment, it hosts immersive installations and limited collections, merging materials and technology to encourage curiosity and creative interaction.

Architects Tiziano Vudafieri and Claudio Saverino describe the concept as “story listening,” translating Napapijri’s distinctive identity into an architectural language that feels both grounded and exploratory.

The Paris opening redefines the brand’s global retail experience, offering the brand’s evolving identity.