MOROSO AT MILAN DESIGN WEEK 2025

Images courtesy of Moroso

Normal Non-Normal
First publication May 30, 2025

The company’s flagship store, located at Via Pontaccio 8/10 in the Brera Design District, is where Moroso showcases its most recent collections in honor of Milan Design Week 2025. The idea of “Normal Non-Normal“, a poetic and design-driven investigation of the modern definition of normalcy, is brought to life by an immersive and captivating installation. The new website for the Flagship Store offers content in digital format.

By emphasizing comfort, surfaces, and volumes for a totalizing experience that appeals to the body and the mind, Patricia Urquiola, García Cumini, and Zanellato/Bortotto have turned the Moroso’s Flagship Store into a narrative living space.

Presented by Le Chateau Living 

D-Scape for Diesel Living with Moroso, a modular and sculpture-based seating system created by Glenn Martens and Controvento, is one of the highlights. The collection is notable for its soft, asymmetrical forms that provide comfort and versatility in a bold vision of modern living, drawing inspiration from cosmic space and the aesthetic language of Cosmic Pop.

Under the direction of Wieki Somers and with assistance from Moroso, the installation showcases 2025 innovations and projects created by students at the Staatliche Hochschule für Gestaltung in Karlsruhe. Up until the autumn of 2025, the exhibition “Space is an Illusion” honors Nanda Vigo’s artistic legacy.


Me-Time – Garcia Cumini | Clay – Zanellato Bortotto | Mangiafuoco – Zanellato Bortotto | D-Space – Diesel Living | Lakelet

Four satellite installations spread across the city featured Moroso’s most recent collections, opening up new avenues for public interaction and investigation of the relationship between design, art, and experimentation.

Patricia Urquiola – Cuadra Soft | Gruuvelot | Sedona | Pacific

Patricia Urquiola – Rows

Moroso’s commitment to advancing creative design that combines craftsmanship, research, and cultural vision is demonstrated by its participation in Milan Design Week 2025.