Moral/Suaka’s Campaign for Spring/Summer 2020 Collection
Published by Sugar & Cream, Monday 21 October 2019
Text by Auliya Putri, images courtesy of Moral
Young and Beautiful
Merilis kampanye terbaru untuk Spring/Summer 2020, Moral, menggandeng tiga model muda Indonesia; Zeline Prabowo, Marcel J. Fritz, dan Han Chandra. Dengan tema besar “MORAL / Suaka”, ketiga model diajak untuk mengekspresikan semangat jiwa muda bersama fotografer Vicky Tanzil, fashion stylist Marshella Jastine, dan makeup artist Priscilla Rasjid.
Bermain dalam bahasa visual bermuatan elemen semiotik yang menarik, kampanye ini memunculkan gambaran atas relasi manusia dengan alam. Nuansa bumi dilukiskan dengan sangat apik olehnya. Penambahan warna metalik pada riasan wajah, menambah estetika artistik pada sang model.
Presented by Melandas Indonesia
Label ready-to-wear Indonesia ini mengangkat kemerdekaan eksplorasi dalam kampanye baru ini. Sesuai dengan rancangan kreatif desainer Andandika Surasetja, Moral memainkan material Tencel yang ramah lingkungan dengan beragam motif, tekstur, juga warna. Meneruskan visi keberlanjutan yang sedang digemakan diseluruh dunia.
Dalam kampanye kali ini, Moral juga membawa kolaborasi terbaru bersama Healthy Back Bag, label tas asal Amerika, dan sandal Birkenstock.

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