MINOTTI UNVEILS THE NEW FLAGSHIP STORE IN HAMBURG BY PESCH

Images courtesy of Minotti

Marking a Substantial Retail Strategy in Germany

Minotti takes an important step in retail in Germany consolidating its distribution strategy with the opening of a new flagship store in Hamburg, in collaboration with Pesch, a prestigious local partner that has always been recognized as a benchmark for design in the city of Cologne.

Minotti Hamburg is located at 32 Alter Wall, in a prime central location with a view of the Alsterfleet and Hamburg City Hall. Covering an area of 750 square meters on two levels, it is situated in one of the city’s most eminent buildings, renovated and once again transformed into a jewel of the center.

The space is striking from the outside: thanks to the spectacular natural stone façade in sand tones, characterised by 13 large windows on three sides per floor. Once through the entrance, a sartorially curated pathway unfolds, designed and realized by Minotti Studio, inviting guests to immerse in a cozy and refined atmosphere and offering an all-round experience of the brand. The two exhibition floors, although marked by different materials, stylistic languages, and space distribution, carefully interact with one another, defining a coherent and solid image, which makes all expressions of the brand and products recognizable.

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On the ground floor, the full height windows offer a complete overview of the recent furnishings of the 2024 Collection, immersed in an open space with a strong and decisive character, distinguished by a skilful play on materials, unusual colours and the presence of numerous works of art.

The upper floor, on the other hand, features numerous long- and best-sellers. It is structured in three macro-rooms with a purely residential take, interspersed with doorways in Verde Lepanto marble that become an important architectural element in perfect harmony with the Mocha oak herringbone parquet.

In complete synchrony with its surroundings, the Minotti Hamburg by Pesch flagship store elegantly reflects the style and commitment to excellence that has always distinguished the brand, opening the door to new opportunities in the German market.