MASERATI MSG RACING X BIANCHET – TWO LIMITED EDITIONS OF 21 PIECES
Published by Sugar & Cream, Thursday 18 July 2024
Images courtesy of each respected brands
Maserati MSG Racing’s style and performance forward with Bianchet.
Maserati MSG Racing has announced a partnership with Bianchet to merge Haute Horlogerie and motorsport. Inspired by a shared vision of excellence in engineering and design, the partnership aims to redefine the standards of peerlessness in motorsport and Haute Horlogerie.

The exceptional partnership is celebrated by unveiling two limited editions of 21 watches bearing the iconic Trident emblem and featuring the logo and signature colours of MSG Racing. The Maserati Trident, a symbol of prestige and sophistication, aligns with Bianchet’s commitment to timeless elegance. The Golden Ratio design emphasizes precision and aesthetic harmony, embodying modern style and refined craftsmanship.

The first limited edition watch, the award-winning Flying Tourbillon B 1.618 Grande Date Carbon, is crafted in Bianchet’s exclusive high-density carbon composite infused with titanium powder, the Titanium-Dust-High-Density Carbon. The second limited edition, the Flying Tourbillon B 1.618 Grande Date Hybrid version, features a combination of titanium and carbon.

Presented by Zipblind
Both watch cases bear sporty rubber lines, refined colour accents and smooth curves, a Bianchet design signature inspired by Italian design. Conceived for active wearing, they can resist shocks of up to 5000 G and water pressure of 10 ATM (100-meter depth). The skeleton movement, featuring a flying tourbillon entirely made in titanium and a big date function, showcases the pinnacle of watchmaking skills. Built, hand-finished, and assembled in Switzerland with precision and attention to detail, these timepieces are a product of true craftsmanship and expertise.

The purchasers of the Bianchet X Maserati MSG Racing watch will receive the exclusive opportunity to dive into the world of motorsport, including a unique chance to visit Maserati MSG Racing’s headquarters in Monaco. By interacting with the team’s racing drivers and experiencing the thrill of driving on the team’s state-of-the-art racing simulator, they will immerse themselves in the true essence of the Formula E driver experience.

“We are delighted to welcome Bianchet to the Maserati MSG Racing family. Collaborating with Rodolfo, a spirited entrepreneur, and his talented team at Bianchet on the beautiful, limited-edition watches has been a journey of discovery for us. It’s clear that we share a passion for innovation and the relentless pursuit of perfection, be it on the racetrack or in the hands of their gifted craftsmen. It’s a privilege for us to partner with another like-minded team who brings fresh perspective and ideas.” – Scotti Swid, Chairman & Principal Owner, Maserati MSG Racing.
Rodolfo Festa Bianchet, CEO and founder of Bianchet:
“We are thrilled to start this exciting collaboration with Maserati’s MSG Racing team, joining forces in the name of style, engineering excellence, and sustainability. We fully align in our search for perfection, balance, and respect, and we’re happy to provide our clients with an exclusive timepiece and Formula-E experience.” – Rodolfo Festa Bianchet, CEO and founder of Bianchet.
For more information, please visit https://www.bianchet.com
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