MASARI OPENS A NEW CHAPTER AT PLAZA INDONESIA

Images courtesy of MASARI

Quiet Modern Elegance

For those constantly seeking new fashion discoveries and a more elevated retail experience, Jakarta’s luxury scene welcomes a refined new destination at Plaza Indonesia.

Thoughtfully reimagined with a modern sensibility, MASARI’s newest space offers an atmosphere where fashion, design, and quiet sophistication naturally come together.

Located on Level 2, Unit #080–083, the newly redesigned store introduces a warmer and more immersive environment through a palette of granite, brushed metal, smooth stone, and soft neutral finishes.

Presented by Coulisse | INK

The space feels understated yet contemporary — reflecting a timeless approach to luxury with subtle modern character.

With a significantly expanded footprint, the store is envisioned as a seamless one-stop destination for head-to-toe styling. Ready-to-wear, bags, shoes, and accessories are curated within a thoughtfully designed setting that encourages exploration at every corner.

The new chapter also brings an updated edit of international designers, featuring ready-to-wear collections from SIMKHAI, Aje, and PH5, alongside accessories labels including Cult Gaia, OSOI, Mach & Mach, and TOGA PULLA. The curation reflects MASARI’s continued commitment to presenting globally relevant fashion through a refined and contemporary lens.

Founded more than four decades ago, MASARI continues to shape Indonesia’s luxury retail landscape through its carefully curated fashion perspective and elevated shopping experience. More than simply a retail refresh, the reopening reflects a growing desire for spaces that feel personal, intentional, and experiential — where fashion becomes part of a larger lifestyle experience.