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Published by Sugar & Cream, Wednesday 17 May 2023

Images courtesy of Kettal

Stand Designed by Patricia Urquiola

On the occasion of the Salone del Mobile. Milano 2023, Patricia Urquiola Kettal’s stand with an architectural approach, based on volumes and spaces that create a dialogue between the brand’s philosophy and the products that are part of their collection.

Externally Patricia wanted to give more permeability, Urquiola’s intent is in fact to intrigue the visitor and invite him to gradually discover the internal space, whose language is only hinted externally. A four-handed story that aims to make a dialogue between the outdoor dimension proposed by Kettal with Urquiola’s desire to enhance the products, within an environment that recalls the atmosphere of an art gallery.

Presented by Interni Cipta Selaras

Once through the entrance, a dialogue between finishes and products takes place: the colors of the booth are in complete harmony with the products. An architectural envelope in which the neutral term becomes functional to the exhibition. As in all Urquiola projects, the main goal is to enhance the soul of the brand by always defining in a sartorial way an “outside the box” conception with new and unexpected perspectives.

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