Kartell’s Flagship in London
Published by Sugar & Cream, Friday 04 March 2016
Welcome to London’s New Design Destination
Untuk pertama kalinya, brand terkemuka Kartell membuka monobrand Flagship Store di London, tepatnya di 223 Brompton Road di sudut Egerton Terrace, diapit di antara Victoria & Albert Museum dan Harrods. Konsep display dirancang oleh Ferruccio Laviani yang bertumpu pada nuansa gaya hidup dan keglamoran Kartell, yang direpresentasikan oleh berbagai lini koleksi; Kartell Habitat (kursi, meja, lampu, dan dekorasi), Kartell in Tavola (koleksi tableware), Kartell à la Mode (aksesori fashion), Kartell by Laufen (bathroom fittings), dan Kartell fragrances (wewangian rumah). Di lantai atas, melalui window displays, toko ini menampilkan koleksi-koleksi terkini. Satu jendela menghadirkan konsep ‘Kartell Contemporary Lifestyle’ yang dipresentasikan dalam perhelatan Salone del Mobile 2015; mengawinkan ragam gaya berbeda dalam harmonisasi untuk menciptakan tampilan contemporary classic. Dua jendela didedikasikan untuk koleksi ‘Kartell goes Sottsass. A tribute to Memphis’ yang diluncurkan tahun ini dan sedang melanglang buana. Jendela ke-empat menyajikan koleksi ‘Precious Kartell’ dengan finish emas, perak, dan copper metal dalam sebuah penataan ruang makan. Dan terakhir, jendela ke-lima, didedikasikan untuk produk-produk ikonik dan bestsellers dari Kartell. (HK)

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