HUBLOT MARKS 20 YEARS OF THE BIG BANG WITH A DAZZLING CELEBRATION IN SEOUL

Images courtesy of Hublot

The Big Bang’s Legacy as a Symbol Of Modern Horological Expression

Seoul, June 11, 2025 — Hublot marked two decades of its groundbreaking Big Bang collection with a vibrant two-day celebration at COCIETY, Seongsu’s dynamic cultural venue. The event honored the collection’s legacy while spotlighting Hublot’s enduring spirit of innovation, design, and material mastery.

HUBLOT CEO

MEOVV

Guests were immersed in an artistic reinterpretation of Hublot’s core materials—Magic Gold, Ceramic, Sapphire, and Rubber—through striking installations and multimedia presentations. The guest list included friends of the brand such as Seri Pak and Mingoo Kang, along with stars from fashion, sport, and entertainment including EXO’s Kai, MEOW, Kim Sun-ho, CHOO Youngwoo, SHIN Hyunji, LEE Changsub, and along with stars from fashion, sport, art, and gastronomy.

CHANGSUB LEE | HYUNJI SHIN | EXO KAI | YOUNGWOO CHOO | SERI PARK | SEONHO KIM
Presented by Coulisse | INK

The exhibition brought to life the brand’s signature Art of Fusion, showcasing key archival pieces alongside new releases from Watches and Wonders 2025. As night fell, the space transformed into a lively celebration featuring a DJ set and performances inspired by Hublot’s creative ethos.

WING

“Our icon, the Big Bang, has redefined the codes of contemporary watchmaking. Twenty years on, it continues to embody the boldness, innovation and revolutionary, pioneering spirit for which Hublot is renowned for. There is no better way to celebrate this moment than bringing together so many friends of Hublot in the innovative and dynamic city of Seoul tonight, ” said Hublot CEO Julien Tornare.

With this celebration, Hublot reaffirmed the Big Bang’s legacy—not only as a watch, but as a symbol of modern horological expression.