GERVASONI- PREVIEW AT ‘SUPERSALONE’ & MILAN DESIGN WEEK 2021
Published by Sugar & Cream, Monday 30 August 2021
Text and image courtesy of Gervasoni
New Indoor Collection 2021
With the new indoor collection 2021, Gervasoni continues to shape its domestic universe, inspired by tireless research into the creation of comfortable solutions. The curation of details and finishes becomes an expressive instrument that showcases quality and innovation, recounting the creative value of artisanship.
HALL 4 Stand E 01 – FieraMilano Rho
Showroom Gervasoni, Via Durini 7
10.00 – 20.00
A path that first began in April with the presentation of the modular version of the LOLL sofa, a product that evolves through configurable solutions, capable of defining the space to which they are added, and which continues on occasion of SuperSalone, in which the company will take part with a special installation dedicated to the theme of sustainability, and the FuoriSalone.
The Showroom on via Durini will be at the heart of the presentation of all these innovations designed by Paola Navone, where new proposals of the LOLL collection and GRAY collection will be unveiled, this year enriched with new products and aesthetic solutions for indoor spaces.
THE LATEST FOR INDOORS 2021
LOLL – armchair, designed by Paola Navone
Featuring soft and enveloping lines, the new LOLL armchair designed by Paola Navone inspires both tactile and visual softness. An ultra inviting, comfortable and cosy seat that distinguishes itself due to its impeccable proportions and compact volumes, making it a true must-have.
Characterised by its compact size, it is ideal anywhere in the home, from living room to bedroom, for creating a corner for reading, meditation or relaxation, matched with other products from the eponymous collection or others listed in the catalogue.
GRAY – bergère and rocking chair, designed by Paola Navone
Vintage inspiration and contemporary design characterise GRAY, a collection of chairs, armchairs, sofas, tables and coffee tables, which combines the austere elegance of classic furniture with the simplicity of Nordic forms.
As an iconic Gervasoni collection, this year GRAY has expanded with new elements that once more express the company’s profound mastery in working with an array of different materials.
Presented by Zipblind
The new bergère and rocking chair, with a walnut or oak structure, distinguish themselves due to the high back that embraces the body, characterised by wooden listels.
GRAY rocking chair
A feature that highlights Gervasoni craftsmanship and creates a play of fulls and voids that lighten the design, in contrast with the soft upholstered seat cushion.
A refined and timeless collection, customisable in numerous finishings from natural painted Canaletto walnut, to whitened oak, or white, grey, ocean, beaver or black lacquered oak.
LOLL – modular sofa, designed by Paola Navone
The modular sofa LOLL, designed by Paola Navone, invites you relax. LOLL is a project in which comfort and functionality are perfectly expressed through the creation of ever-new compositions, depending on requirements, thanks to modules with different depths and special corner elements that allow unusual compositions that give this sofa an architectural presence in the space.
LOLL modular sofa
The LOLL sectional sofa completes the LOLL family of sofas available in three sizes: 200 cm, 240 cm – also in a 140 cm deep version – and 280 cm, as well as an armchair, upholstered small armchair and chaise-longue.
It is a model that exudes contemporary comfort, rendered truly special by its attention to detail, high-quality materials and unique craftsmanship, such as the profile of the sofas accentuated by the characteristic cut⁄stitching which, like a delicate stroke drawn freehand, follows the collection’s minimal geometry and soft lines.
The solid wood structure supports a comfortable polyurethane foam shell covered with a special hypoallergenic and antibacterial elastic fibre.
To make the upholstered parts extremely comfortable and nest-like, a soft layer of channelled goose down has been used, reviving the traditional technique of using pocketed springs in the seat cushions. In all its versions, the LOLL collection has covers that can be completely and easily removed.
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