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Published by Sugar & Cream, Tuesday 29 August 2023

Images courtesy of Ferretti Group

Decorative Art Enters Yachting

The world-leading yacht builder and the celebrated design atelier announce a new Made in Italy and made to measure partnership involving the Riva and Custom Line brands.

Ferretti Group, a world leader in the design, construction and marketing of luxury yachts, has formed a high profile partnership with Fornasetti, the Italian brand internationally renowned for its iconic designs and artisan craftsmanship.

This collaboration between luxury yachting and the unique aesthetic sensibility of Fornasetti stems from their shared passion for art and design, which is based on the pursuit of excellence and innovation to create a heritage of timeless refinement and beauty.

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One of the values that best defines the identity of both Ferretti Group and Fornasetti  is in fact their Made in Italy culture, which translates into a commitment to offering prestige products that combine typically Italian elegance, style, creativity, top quality craftsmanship and attention to detail. Another key value underpinning the collaboration is the concept of made-to-measure, which Custom Line, Riva, and Fornasetti  apply in every project they undertake to ensure their customers enjoy a unique aesthetic experience that reflects their tastes and personality.

Of the seven brands making up Ferretti Group’s broad portfolio, Custom Line has for nearly 30 years been designing and building contemporary superyachts in composite materials or aluminium that are completely made-to-measure, with custom interiors reflecting the owner’s desires, character and approach to the sea. Advanced technology and ingenious functional solutions go hand in hand with the brand’s inimitable design to create distinctive and stylish yachts that deliver impeccable quality attention to detail.

As has been the case for over 180 years with the yachts built by Riva, the Ferretti Group brand known the world over as an emblem of elegance, excellence, beauty and iconic appeal. Respect for tradition and the ability to build on its invaluable heritage work together with a strong commitment to innovation and untiring pursuit of excellence to produce masterpieces of naval art.

This is the world now joined by the fascinating creative forge that is Fornasetti , which set out in 1940 to realise its dream of endowing everyday objects with high cultural value and of using decoration to send out an artistic message. In doing so, Fornasetti  has over the years created its own visual language, one that is unique in its refined artistic style formed of imagination, humour, nostalgia, metaphor and allusion, and capable of transforming furniture, accessories and ceramics into original conversation pieces’. Everything in this Milan atelier is still exclusively handmade by skilled artisans in annual limited editions, using a process that ensures each product is a stunning art multiple.

So, Fornasetti’s decorative art joins Ferretti Group’s luxury yachting universe to create elegant and original ambiences that will give customers an exclusive and immersive experience. It’s here that the design and craft work associated with the Atelier’s “thinking with your hands” approach come together produce floating works of art.

As a result of this collaboration, the interior design of the private room at Riva’s La Spezia shipyard features Fornasetti furniture and accessories. In this way, a shipyard renowned for excellence in luxury yacht building becomes a meeting point at the intersection of art, design and navigation.

Riva and Custom Line’s partnership with Fornasetti opens a new chapter in the history of Italian design, and in the coming months will be presenting surprising new projects that promote creativity and craftsmanship.

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