Dior X Jordan Brand: Air Dior Capsule Collection
Published by Sugar & Cream, Thursday 06 February 2020
Text by Farida Esti, Image courtesy of Dior
Limited Edition Sneakers
What happen when sports and fashion come together? Air Dior is the answer! Setelah memamerkan sneakers limited edition Air Jordan 1 High OG Dior pada show Kim Jones Men’s Fall 2020 di Miami, kini Dior kembali melanjutkan kerja sama dengan brand basketball, Jordan. Kolaborasi antara brand asal Prancis dan Amerika ini fokus pada produk ready-to-wear serta aksesori yang fresh dan juga kontemporer dalam koleksi Air Dior Capsule Collections.
Rapper Travis Scott dipilih sebagai bintang dalam campaign koleksi spesial ini. Pada campaign tersebut terlihat Scott mengenakan sneakers yang dihiasi gabungan simbol “swoosh” khas Nike dengan motif ikonis Dior Oblique. Sneakers Air Jordan 1 High OG Dior yang menjadi highlight dalam koleksi Air Dior Capsule Collections tersedia dalam versi low-top. Desain dan material yang digunakan versi low-top ini masih sama dengan versi originalnya.

Travis Scott

Presented by Kayunara
Selain sneakers, Air Dior Capsule Collections juga meluncurkan koleksi streetwear dan aksesori yang mewah. Palet warna biru navy, putih, dan Dior Gray terlihat mendominasi. Streetwear pada koleksi ini menggunakan material kain kasmir dan wol yang dapat dijumpai pada produk suit, blazer, hoodie, sweater, kaus, hingga polo shirt. Sedangkan pada kategori aksesori terdapat produk berbahan kulit seperti pouch dan dompet, ada juga bob hat, kalung, syal sutra, dan dasi jacquard.
Koleksi Dior x Jordan Brand “Air Dior” akan resmi dirilis pada April 2020 di toko dan pop-up Dior tertentu.

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