Burberry Chinese New Year Campaign

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Published by Sugar & Cream, Monday 07 January 2019

Text by S&C, Images courtesy of Burberry

Re-interpretation of classic portraiture : The Traditional & The Contemporary

Bagi Asia, musim dingin berlanjut dengan perayaan tradisi tahun baru Cina yang akan berlangsung tahun ini 5 February 2019.  Menyambut kecerian pergantian tahun baru ini, Burberry meluncurkan kampanye terbarunya.

Zhao Wei wearing a sleeveless keyhole detail top, reissued Society-print silk scarf and gold plated link drop earrings
Zhou Dongyu wearing a Vintage check wool jacket with palladium plated link drop earrings

Dibawah arahan fotografer ternama Ethan James Green, Burberry menampilkan bintang film ternama Zhao Wei dan brand ambassador Burberry yaitu Zhou Dongyu.

Zhao Wei wearing a sleeveless keyhole detail top with a round buckle leather belt and reissued Society-print silk scarf
Zhou Dongyu wearing a Vintage check wool jacket

Hasil bidikan Ethan James Green menampilkan hasil interpretasi ulang ‘classic potraiture’  yang menggambarkan lingkungan urban yang informal dengan meramu suasana baru dan lama serta tradisi dan kontemporer.

The campaign draws on the concept of families reuniting for the most important holiday of the year, and represents a sense of belonging, but in a very fresh way. It was great fun being back on set with Zhou Dongyu – I enjoyed it very much!-Zhao Wei


A family portrait is a very simple concept, but the ceremonial sense behind it holds so much more. For me, being able to go home once a year to spend quality time with my family is something I value above all else, and I wouldn’t trade it for anything.-Zhou Dongyu

Koleksi terbaru dalam kampanye ini sudah tersedia melalui online maupun di sejumlah butik Burberry.

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