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BREITLING 1884 – THE NEW ENDURANCE PRO IRONMAN® LIMITED EDITIONS

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Published by Sugar & Cream, Thursday 24 August 2023

Images courtesy of Breitling

Introducing The Two New Limited-Edition IRONMAN

Two new limited edition IRONMAN branded versions of Breitling’s ultralight sports watch mark the 2023 IRONMAN World Championship and IRONMAN 70.3 World Championship triathlon events including one in high-performance titanium. Capped at 250 pieces each, they’re only available at Breitling.com, from select Breitling boutiques and retailers, and at the Official IRONMAN Merchandise Store at the race location.

On your toughest stretches and steepest climbs, what drives you to push through to the finish? You have the physical ammunition to keep you going. Let the Endurance Pro IRONMAN® watch be another tool in your arsenal.

Considered one of the toughest and most rewarding sporting events in the world, the IRONMAN triathlon begins long before the starting shot sounds. Since 2021, Breitling has teamed up with IRONMAN as its official luxury watch partner to recognize this incredible personal achievement and the grueling months or years of training that go into it.


Presented by Som Santoso

For the 2023 race season, Breitling is introducing two new limited edition models of the Endurance Pro IRONMAN, each presented in its race’s distinct color scheme with an IRONMAN branded rubber strap and the competition logo at 6 o’clock. First, the Endurance Pro IRONMAN 70.3 World Championship in turquoise. Limited to 250 pieces, it marks the competition in Lahti, Finland, from August 26 to 27, 2023.

Then there’s the special edition Endurance Pro IRONMAN World Championship in blue. This model, which is also limited to 250 pieces, recognizes the men’s competition in Nice, France, on September 10, 2023, and the women’s competition in Kailua Kona, Hawaii, on October 14, 2023. It is Breitling’s premium Endurance Pro, crafted in high-performance titanium.

“The Endurance Pro IRONMAN range was designed to stand up to the toughest challenges. It’s the result of our brands’ shared spirit of performance and precision,” says Breitling CEO Georges Kern. “Completing the IRONMAN is the dream of a lifetime for so many people; it deserves an extraordinary way to be remembered.”

The limited-edition watches are only available on Breitling.com, from select Breitling boutiques and retailers, and at the Official IRONMAN Merchandise Store at the race location. Two IRONMAN timepieces can already be found as part of Breitling’s core collection: the red Endurance Pro IRONMAN and the black and gold Endurance Pro IRONMAN Finisher.

DESIGNED FOR PERFORMANCE
The ultra-lightweight Endurance Pro was developed for elite triathletes but works just as well as a stylish sports chronograph for everyday wear. It’s made of Breitlight®, a material almost six times lighter than stainless steel. It’s also thermally stable (with a touch that’s warmer than metal), while being scratch-resistant, non-magnetic, and hypo-allergenic.

With its rubber strap and 100m water resistance, the Endurance Pro performs just as well in water as it does on land. And each one is powered by Breitling’s Caliber 82, a COSC ertified SuperQuartzTM movement that provides exceptional accuracy. Combine that with its easy readability, timekeeping chronograph function, and solar compass, and you have a powerful motivator for crossing the finish line.

Treat yourself to one of these special-edition Endurance Pro watches as a reward for your achievement or let it be your incentive to conquer the challenge ahead. Either way, it’s a keepsake that will serve as a constant reminder of all that you put into becoming an IRONMAN.

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