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BERLUTI PRESENTS THE TOUJOURS SOFT LINE

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Published by Sugar & Cream, Thursday 08 February 2024

Text and images courtesy of Berluti

A body-friendly bag for everyday wear.

For Spring 2024, Berluti is introducing a new line to expand its leather goods offer.

Named Toujours Soft, this latest addition to the Maison’s bag offering celebrates the iconic Toujours tote – created by Olga Berluti in 2013 – for its 10th birthday. Honoring its essential, functional shape, Toujours Soft reinterprets the original tote, using supple Venezia leather to create a more relaxed attitude. Three new bags are presented this season.

The result is a collection of chic yet comfortable, body-friendly bags for everyday wear. Berluti’s trademark craftsmanship and details are featured, from Jour’s aesthetic codes – including a front side pocket, leaf-shaped zip pull tabs and natural cotton linen linings – to a new envelope-inspired from Toujours historical bottom shape that folds over on the sides in a triangular form.


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The zipped Hobo is a spacious messenger that can be worn cross-body or on the shoulder thanks to a wide adjustable strap. Its versatile shape makes it an ideal day-to-night bag.

Generous and elegant, the zipped Bag can be used as a weekender, a gym bag or carry-on luggage thanks to its trolley loop on the back, which allows it to be attached to a suitcase. It features an adjustable and removable buckle strap to wear on the shoulder for a relaxed look, and handles for a more formal look.

Instantly recognizable for its all-over Scritto motif, the Satchel can be worn as a tote or a backpack. With a versatile function evocative of the original Premier Jour, it features removable backpack straps and a padded interior pocket that comfortably fits a laptop.

All Toujours Soft bags are available in the new seasonal Ice Gold patina, a gleaming gold tone enhanced by a dark brown finish achieved through the artisanal technique of “sfumatura”.

The Toujours Soft line will be available in Berluti stores worldwide and on the e-shop from January 2024.

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