BELL & ROSS TAKES FLIGHT WITH THE BR-03 HELIPAD

Images courtesy of Bell & Ross

A limited-edition timepiece – 500 pieces only

The latest addition to Bell & Ross‘ celebrated Flight Instruments collection, the BR-03 Helipad turns the watch dial into a miniature helipad, where time unfolds through an ingenious aerial display. Inspired by the continuous rotation of helicopter blades, the new timepiece transforms a traditional three-hand movement into a dynamic visual experience rooted in the brand’s long-standing passion for aviation.

Powered by the automatic BR-CAL.327 calibre, the watch tells time in an unconventional way: the helicopter’s fuselage indicates the minutes, a rotating helipad disc displays the hours, while the spinning rotor blades mark the passing seconds. The result is an engaging mechanical animation that celebrates both precision engineering and imaginative design.

Presented by Interni Cipta Selaras

Housed in Bell & Ross’ signature 41mm square case crafted from micro-blasted black ceramic, the BR-03 Helipad balances professional functionality with contemporary aesthetics. Super-LumiNova® accents ensure optimal legibility, while interchangeable yellow rubber and black fabric straps reference the visual codes of air rescue missions.

Limited to 500 pieces, the BR-03 Helipad continues Bell & Ross’ tradition of translating cockpit instruments into wearable objects, proving that technical watchmaking can also tell a compelling story.